Boston Consulting Group Matrix of Procter Gamble’s Tide...

Boston Consulting Group Matrix of Procter Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter Gamble (PG) to comprehend how consumers perceive Tide Detergent based on market growth and market share. PG can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU), Tide. This paper will discuss the relationship of Positioning, Market Share, and Marketing Research in the BCG matrix suggesting that PG should continue investing in Tide as a star product. Positioning for Tide Tide is best categorized as a star in the BCG matrix for several reasons. Most importantly, Tide is associated with high quality by consumers†¦show more content†¦A Strength, Weakness, Opportunity, and Weakness (SWOT) analysis can ensure they don’t lose market share to the competition and allocate the proper resources to invest and innovate. Focus groups can also help identify the value of current offerings, like Tide, to consumers and what value they expect with future offerings.Show MoreRelatedInnovators Dna84615 Words   |  339 Pagesthat e Innovator’s DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth.† retired Chairman of the Board and CEO, e Procter Gamble Company Also by Clayton M. Christensen: Bestselling Author of e Innovator’s Dilemma You can be as innovative and impactful— if you can change your behaviors to improve your creative impact. In e Innovator’s DNA, authors JeRead MoreInternational Management67196 Words   |  269 PagesLentz, Rider University; Yohannan T. Abraham, Southwest Missouri State University; Kibok Baik, James Madison University; R. B. Barton, Murray State University; Mauritz Blonder, Hofstra University; Gunther S. Boroschek, University of Massachusetts–Boston; Charles M. Byles, Virginia Commonwealth University; Helen Deresky, SUNY Plattsburgh; Val Finnigan, Leeds– Metropolitan University; David M. Flynn, Hofstra University; Robert T. Green, University of Texas at Austin; Jean M. Hanebury, Salisbury State

The Successful Policies Of Chinese Government - 1478 Words

Introduction This essay aims to show the successful policies of Chinese government has used to increase the rate of economic growth from 1998 to 2006 and evaluate them. Economic growth rate is the percentage increase in output over a twelve-month period (Sloman, 2010: 562). From 2000 to 2007, China s average growth rate was 9.2% in per year, and nearly 35% of world GDP growth (In term of PPP). As a big country, its population making up over one-fifth of the world s population, but this rapid of growth is unprecedented (Fenby, 2008). Madison (1997) summarized the development history of the world economy of two hundred years, and considered that, in the long term, the big four factors determine the sustained high growth of output per person: technology〠the accumulation of material capital〠and accumulation of human capital. In October 1997, with the impact of the Asian financial crisis, most of the Asian countries’ economic were malaise (Sharma, 2003), even China. In 1998, the Chinese government implemented a series of policies to promote economic growth, and led China into a golden stage of the economic growth ( ). Therefore, the study of this period of successful economic policy is particularly necessary. This essay will lay out the successful policies of China in this period from four different aspects at first. Then, I will analyze and evaluate the success of the policy in each period. Finally, I will summarize the success of these policies. Successful policies As shownShow MoreRelatedThe Censorship Of The Government In The Chinese Government1070 Words   |  5 Pagesvery successful in the country of China by instilling fear in their citizens to follow the communist beliefs and be closed off to democratic societies. The Chinese government has successfully blocked out information such as the Taiwanese Independence and information of about the 1989 killings in Tiananmen Square (Rauhala 2016). They believe that this creates a â€Å"healthy internet† however this policy only impedes free speech. They believe that this creates a â€Å"healthy internet† however this policy onlyRead MoreOne Child Policy1658 Words   |  7 PagesOne Child Policy: Right or Wrong The world today consists of almost 6.9 billion people. China itself, serves host to more than 1.2 billion people. This astronomical figure is more than 17% of the enite word population. For centuries China has stood as a leading civilization, outpacing the rest of the world in the arts and sciences. On the other hand, over the last decade, it has also plummeted economically. A big factor for this massive downfall is its overpopulation within the country. Due toRead MoreMao Zedong Five Year Plan Essay1120 Words   |  5 Pagesrevolution occurred, where the Chinese Communist Party (CCP) took place. The leader of the national party, Sun Yat Sen, lost to chiang Kai-Shek. The communist and nationalist split against each other. By October of 1934 the communists escaped and started to march westwards. This is what started the â€Å"Long March† over the mountains and through swamps of china. Mao Zedong was known as Chairman Mao, the leader of the communist party. He was the head of the CCP and the government until he died. He also adaptedRead MoreWalmart : An American Multinational Retail Corporation962 Words   |  4 Pagesmarket share in China via its successful model in U.S. However, the idea is possible but really difficult and full of challenge to implement, because of the culture differences and reality of China. First, with the rapid growth of economy, regional difference and urban-rural income disparities are growing. Walmart started in small-town locations in the history, while in China, it is impossible to locate in towns first and it has to go to urban areas, because of both the policy and disparities. SecondRead MoreWalmart : An American Multinational Retail Corporation962 Words   |  4 Pagesmarket share in China via its successful model in U.S. However, the idea is possible but really difficult and full of challenge to implement, because of the culture differences and reality of China. First, with the rapid growth of economy, regional difference and urban-rural income disparities are growing. Walmart started in small-town locations in the history, while in China, it is impossible to locate in towns first and it has to go to urban areas, because of both the policy and disparities. SecondRead MoreChinas One Child1290 Words   |  6 Pages Essay #1 [Choice#2] The one-child policy is a population control policy that was introduced in 1979 to relive social, economic, and environmental problems in China. At the time the growth rate of China’s population was very high and the main purpose of the policy was to limit the large family units in the country to one child each. After implementing the policy, the government hoped to see reduction in the growth rate of its enormous population. SometimesRead MoreChin A Democratic System1639 Words   |  7 Pagesparties. This used to be successful, China was considered to be the largest and most advanced economy all the way up to the 19th century. Their economy began to slow, then stagnate, and then eventually begin to decline after the beginning of the 19th century. They had a small up rise in the 1930’s however continued to decline thereafter. Chinese government attempted to run China through a planned economy system however this method did not work efficiently at all and left the Chinese economy stagnated.Read MoreChina Foreign Policy800 Words   |  4 Pages Under President Xi Jinping’s regime, foreign policy is both continuity and changes. The continuity is that China has still concerned on peaceful development by increasing connection with neighbors . But China’s foreign policy has some changes to be more proactive approach, strengthen relationship with ASEAN, achieve common development and build community of common destiny which China aims to achieve as a leadership role through Chinese initiatives such as AIIB and RCEP. Beyond investment, ChinaRead MoreFilm Industry Case Study1692 Words   |  7 Pagesto analyze the policy of co-production in screen industries between Australia and China based on the nation’s situation and the history of film industry. The main problem is how to utilize this policy to enhance government cooperation and business model to apply those policies into the cooperation procedure. The other problem is the shortage of sustainability of film business and to find out the solutions to develo p a model to be used as a best practice framework for the successful integration ofRead MoreThe Financial Balancing Act1315 Words   |  5 Pagesprovided in the article. Governments and policy makers must enhance the emerging economic growth prospects in order to adjust financial markets and globalization. The current era of globalization has been characterized with financial imbalances and governments must learn to navigate a financial landscape that is fragile. Without the government intervention, the recent economic imbalances will continue to make uneven shifts in the market policies and mechanisms. When governments attempt to fight global

Koreans in California Free Essays

United States is the land of opportunities. With open society offering freedom and liberty, United States has always been an attractive place for immigrants from through out the world. The influx of people having diverse culture and background in one society on one hand has been benefiting and on the other hand, it has been posing serious problems as well. We will write a custom essay sample on Koreans in California or any similar topic only for you Order Now New people take some time to adjust in new environment. The inter-cultural and ethnic confrontations are major impediments in their growth. But time allows the dust to settle down. Same is the story of Korean immigrants coming to this large hearted country, who began their journey almost hundred years ago. They found tough resistance but had high ambitions. Through their sheer hard work and docile nature, Korean immigrants are now considered as an integral string of US societal fiber. This paper aims at scrutinizing the history of Korean immigrants to United States specially in California, highlighting the start of their journey, problems they encountered, reasons for their coming to America, their present state, current issues faced by them, and their business activities. History of Korean Immigration Koreans are one of the largest, fastest growing Asian groups in the United States. Their immigration to the U.S. started between 1902 and 1905 when a total of 7,200 Koreans arrived in Hawaii as sugar plantation workers (Lee 21). The difficult working conditions on the plantations motivated some Korean Americans to move to the mainland where many continued in agricultural work. Since their initial numbers were limited therefore they did not formed groups and rather stayed fairly dispersed. After the abolishment of the Immigration Act in 1965, large numbers of Koreans, including some from the North that have come via South Korea, have been immigrating ever since, putting Korea in the top five countries of origin of immigrants to the United States since 1975. Initial Problems Faced by Korean Immigrants In the beginning, Koreans experienced the same kinds of discrimination that other Asian groups encountered including being prohibited from attending school with whites in San Francisco, being unable to intermarry with whites (California Anti-Miscegenation Law, 1901) and being unable to own land in California (1913 Alien Land Law). The years from 1910-1940, were particularly difficult for many Korean Americans as they thought of themselves more as exiles than immigrants and felt they were without a country. They had problems in getting jobs, and even were restricted from going to public places (Takaki 10-25). Reasons for Korean Immigrations to US Koreans came to America for a variety of reasons like family reunions, fleeing from military regimes or the threat of war, better employment opportunities, and a good education for their children. Besides that the other reasons for immigration include their desire for increased freedom, especially for women, and the hope for better economic conditions. In short, they came here to realize their own â€Å"American dream.† The Present State of Korean Immigrants Today there are over a million Korean Americans. They have continued their early patterns of not being as concentrated as other Asian groups in particular locations. Currently 44% live in the West, 23% in the Northeast, 19% in the South, and 14% in the Midwest. The state with the largest population is California with 33% of the total; New York is second with 12%. Even in California the population is scattered with only 20% of the Koreans in Southern California living in Koreatown, Los Angeles. Korea town is located about five miles west of City Hall and is roughly bounded by Beverly Boulevard and Pico Boulevard to the north and south and Hoover and Crenshaw on the east and west. In Southern California they own 45% of liquor stores, 46% of small grocery markets, and 45% of one-hour photo shops (Takaki, 40-50). The Current Issue Faced by Korean Immigrants The 1992 Los Angeles incidents have left many marks in the memory of Korean Americans. The Korean community is yet to recover from the aftermath of Rodney King verdicts. Much of the destruction was caused to many Korean markets and businesses which were located in those areas of the inner city (South Central and Korea town) which were burnt down. According to estimates 50% of Korean American property was lost. At that time there was little or no police presence in those areas and Koreans were left at their own. The frustration still continues due to lack of due support of the state, and 40% of the Korean businesses lost have not been able to reopen. The Koreans business in those areas still struggle to fight high rate of crime, violence, and interethnic tension (Hwangbo 1-2). Conclusion Like America, Koreans are tough, resilient, and sincere. They know how to survive through crises. As with most other Asian groups, California is increasingly preferred by new Korean immigrants as a permanent place to settle down. As community, they are peace loving, and they strongly believe in Confucian teaching of family culture. They had tough times in California and faced discriminations, but they stuck to their aim of creating harmony and striving for a better future. They are still confronted with ethnic challenges but are successful in negotiating the problems as and when they arise. Works Cited Hwangbo, Kay. â€Å"Human Dramas in The Their Own Voices.† LA Times, April 4, 1996: 1-2 . Lee, Lauren. Korean Americans. New York: Marshall Cavendish Corporation, 1995. Takaki, Ronald. Strangers from a Different Shore: A History of Asian Americans. NY: Penguin, 1989. How to cite Koreans in California, Essay examples

A Good Transport Demand Model for Transportation - MyAssignmenthelp

Question: Write about the Report on "A Good Transport Demand Model for Transportation. Answer: In the transport sector, the development of different models is critical in order to address different issues and solving problems. Transportation models are simply key systematic representations, which are able to represent the real-world transport and land use systems as they exist. The transport demand model is necessary and available for the decision makers and there to help them be informed of key aspects of the transportation planning decisions. In this case, the models have to meet some key critical points in order to be used as part of the transport demand model. The transportation models are able to help in the working, delivery of goods and also facilitating both the social and recreational activities in the road transport. All the key benefits, which the transport sector is able to enjoy, are all derived from the kind of the model. In addition, the different needs which the economy, environment and the society has need to be addressed in the demand transportation model and this helps in coming up with the best model. Nevertheless, it does not say that coming up with the transport demand model is just an easy task. There are some key challenges, which are faced in the development of these models, and some include the complexity and cost balancing. Another key challenge faced by the models is the forecast on the uncertainty in order to allow the decision makers to understand the reliance measure (McNally, 2000). Addressing these challenges will help the makers to come up with the best model which will be able to work. This paper will be able to look and analyze these characteristics and among other characteristics, which a good transport demand model must be able to possess. One of the key important characteristic of the transport demand model is being economical. In many cases, the complexity of the model and the cost factors must be able to combine to ensure that the decisions makers get the best choice of the model to use. The best transportation demand model must be key in ensuring that the routes will be economical from the initial design stages to the transportation cost. The users of the road network must be economical enough such that the different parties will be able to afford it. In connection with this, the demand model must be able to address the cost effectiveness of the transport sector, which will be developed. In addition to the cost parameters, the model must be able to ensure that the complexity of the transportation sector is solved. The transport demand model should not be so hard for the people to be able to follow up. This ensures that the different decisions makers can use this model in order to come up with proper decision. In ea ch of the decision, the model must be able to make sure that each decision maker can take the model study it and be able to come up with the relevant decisions. Moreover, in the solving of the complexity factor, the demand model must be able to make sure that is achieved at the relevant cost factors. These are some of the key factors which will be able to determine a good transport demand model which can be implemented on the transport sector. The trip generated rates in the model must be affordable to ensure that it will help to generate income. The model has to consider the different factors such as the sizes of the households, types of activities, ownership if the automobiles and even the density of the development drive. The model will combine all these factors and ensure it help the decision makes to consider the cost effectiveness of using the model. Since different demand models will generate different costs, the best model must ensure that the best cost is achieved in each c ase. Another key factor, which the model has to be able to determine, is the trip generation on each location. In each case, the model has to determine which zone each trip goes. The transportation demand model has to enhance the attractiveness of the zone in order to make the best zone decisions. Moreover, the attractiveness of the zone is able to enhance the help in the helping on the travel time. The key origin and the destination of the different vessels as well as the trips made are key element which the transport demand model has to come up with. In addition, the trip generation must be able to ensure that proper income generation is achieved in the transportation sector. Since the model has to analyze the post design and construction effects, the model must be able to address the future uncertainties that will be able to affect the sector and address them. In many cases, this helps to address the effects which the sector will face and therefore help the decisions makers to come up with proper solutions. Uncertainty is a key factor for the model since it will be able to help the planners and model makers to come up with the exit route model, which will help to evade some key challenges. The best transport demand model must ensure that the future uncertainties are well focused on. The model must be almost certainty on what it is able to forecast in order to ensure proper decision making in the hands of the makers to address such issues. In addition, the best transport demand model must be able to consider the key mode of transport choice, which will be implemented unto the developed model. The mode of transport should be able to enhance the key transport model which most of the people are able to use in certain localities. This makes sure that the model will be able to address the issues, which are available in the particular mode of transport. Different mode of transport has different characteristics, which will not be applied on different mode of transports. The model will be able to ensure the key factors of the sector are looked at and that they will be perfectly addressed by the chosen model. Factors such as the capacity of the mode, schedules and fare levels are the key factors, which affect the different mode of transports. The demand model must be able to be specific considering the kind of model it is addressing in order to consider these key factors. Trip assignment is another key factor, which the models are able to address. The demand model must be able to help the makers in volumes of traffics that can be handled by the transportation sector through trip assignment. The model should be able to collect the key information that is related to the route selection and the volumes of passage carrier. The numbers, which are generated, must be able to make sense in terms of implementation. The best demand model will be able to come up with realistic figures and numbers which can be implemented in each case. Actual and the predicted number of trip assignment must be able to have a realistic figure, which can be implemented without much problems. In the assignment, the best demand model will be able to also come up with perfect data on road conditions, travel times and transits schedules. In conclusion, every transport model must be able to address key factors, which rotate around the complexity issues and cost effectiveness of the transport sector. In addition, other factors, which the best model has to address, include the uncertainty issues, the trip assignment factors, and the transportation mode it aims to address and trip generation.

Issues Paul Raises In Romans 9 11 Religion Essay Essay Example

Issues Paul Raises In Romans 9 11 Religion Essay Essay The book of Romans is the longest among the Pauline epistles it is largely regarded as the ultimate accomplishment among Apostle Paul s work. Romans had a batch of influences and played an of import function in the lives of major Christian minds and bookmans of the yesteryear who help in determining the history of the church. The cardinal subject in Romans is righteousness, the book clearly conveying out God s righteousness and world s demand for redemption, and it provides doctrinal learning on how to use redemption in populating a righteous life. Romans chapters 9 11 contain some of the primary theological elements of Pauline indispensable statements in the book of Romans that trade with critical issues refering God s Word, the failure of His chosen people Israel, their current state of affairs, and the future deduction for the Jews as state. Apostle Paul in his statement revealed God s intent of grace and the future glorification that is to come in God s kids. He threw more visible radiation on the leftover of Israel in an inter-textual signifier of statement. The Jews are God s chosen people: a symbol that represents the sovereignty of God among other states on Earth ; their being signified the monotheistic function in godly intent of God. Even though God s lone Son was send to them, they rejected him and put him to decease. This is some of the jobs raised up and Paul dealt with in chapters 9 11. He strongly argued about Israel s topographic point in God s redemption program and their dealingss to the Gospel, he besides e mphasised on how the Gentiles should associate to the Jews as trusters in Jesus Christ. God s crowned head pick We will write a custom essay sample on Issues Paul Raises In Romans 9 11 Religion Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Issues Paul Raises In Romans 9 11 Religion Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Issues Paul Raises In Romans 9 11 Religion Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Paul introduced his great concern right in the beginning of the first three poetries of Romans chapter nine depicting his despair and concern for his fellow Jewish offspring and their relationship with God. He expressed how passionately he is to take their penalty if merely that could hold saved them for he knew the wrath that comes with rejecting what God has presented to His kids. In verse four Paul unfolded God s intent for Israel throughout in the Old Testament history, Israel s acceptance as God s kids, Abraham s promises, the patriarchal compact, and the Mosaic Law at the terminal of the introductory paragraph ( v1-5 ) . A batch of strength is built in Paul s statement. The consistence of God s work of cosmopolitan acceptance is besides seen at this point. Chapter 9:6 is the cardinal poetry in the transition because it deals with the rudimentss of Paul s statements in chapters 9 11. The Apostle stated that Not as though the word of God hath taken none consequence . Paul raised this issue in order to learn that the word of God is still and can be trusted to the full, even though it may look as if it failed in respect to the state Israel. Paul absolutely knew that Bibles have non failed the Jews because he knew the Word of God to be faithful. He demonstrates that God s manner of covering with the Jews and the remainder of the states are consistent with the prophetic promises in Bibles. The Word of God in context refers to God s promise to Abraham and his posterities, yet he farther declares in the 2nd portion of chapter 9:6 For they are non all Israel, which are of Israel Paul taught that even thoug ht many Hebrewss are lost, the true Hebrewss are saved. Within the history of Israel there was autonomous election, non merely in the instance of Ishmael and Isaac, where Isaac was chosen as the seed of Abraham but besides in the instance of Esau and Jacob. Jacob was chosen as the 1 in whom the compact line of descent will be proceed and fulfilled. He argued that throughout coevalss there has ever been true and faithful one within the state of Israel who is perfectly elected known as the leftover. The Apostle Paul applied the philosophy of the leftover to exemplify that among the Judaic state there are ever people who believe and all those trusters among the Jews are the leftover of Israel. Among the bing Hebrews it is those who believe in Christ are the elite posterities of Abraham. Paul provides adequate biblical grounds to turn out the point of his statement that non all the physical posterities of Abraham are regarded to be the kids of the promise. God in His sovereignty choose upon whom He will confabulate His approval for it is a gift of grace non an accomplishable wages. Judaic wickedness in rejecting Jesus Israel a state that had the chance and privilege as God s chosen people failed non needfully because they did non follow the jurisprudence, but because they did non understand the work of the jurisprudence. They created their ain manner of righteousness and failed to subject to righteousness in Christ. Paul theoretically dealt with the Judaic disbelief as God s purpose base on godly election. He emphasized on righteousness and declared the manner to obtain it. Furthermore he taught that true righteousness is non obedience to a set human rules or regulations but it is based merely on religion. He argued that the obeisance of religion is non the same as obeisance to the jurisprudence. Paul explored the job with the Jews in consistent item and unfolded the nature of the Judaic people. He acknowledged that the Jews had a singular end to honor God but they practiced this accomplishment from incorrect attack by recompensed obeisance to the jurisprudence at the degree where most of them are focussed and dedicated to the jurisprudence instead than God. The Apostle Paul evidently understood that Christ has put an terminal to the jurisprudence with a new beginning ; therefore a better manner of religion is available for both Jews and Gentiles every bit good. The Jews chose to indurate their Black Marias against the new beginning of redemption that came through Christ the Messiah, foremost to them before the remainder of the states in the universe. Paul argued that Judaism without Christ is like unaccomplished journey, the jurisprudence itself is a usher to Christ as a concluding and fulfilled promised. Hebrews who looked for the coming Messiah rejected him when he came but when God offered His redemption to the Gentiles many who even do non cognize anything about the Messiah and His coming believed in him. Paul concluded his statement ( Romans 9:20-10:21 ) by citing Isaiah 65:2, a mention that absolutely described the transition in context of Israel s disobedient. Present events are to be over ruled by future glorification The Apostle Paul to indicate out in the 11th chapter that non all Hebrews have rejected God s massage of redemption and continued by raising the degree of his statement refering God s fidelity and consistence. He disputed the thought that God has abandoned His people Israel. As an Israelite himself and a descendent of Abraham from the folk of Benjamin he argued that non all Hebrews have rejected God s message of redemption, he clearly taught with comprehendible scruples that there is an bing faithful leftover among God s chosen people Israel. Paul revealed that merely the same as God had faithful leftover in the yearss of Elijah the great prophesier who challenged the northern land to atone so it is in the yearss of Paul and his coevalss. Those Hebrewss who believed in the Gospel did non come to God because of righteousness based on plants of the jurisprudence but it is based on God s gracious pick. The Judaic trusters are the leftovers and besides proved the fact that God has non abandoned His people. Harmonizing to Paul trusters like himself and the adherents of Jesus Christ indicated that God is still in procedure of covering with the Judaic people and has non cast the state Israel away. Paul the apostle to the Gentiles addressed the Gentile trusters to understand the heritage they have received from the Jews. Although they had every right to bask the privileges they should offer a good relationship to the Jews trusters to keep integrity in Christ. The Apostle used a metaphoric illustration of wild olive tree to learn the truth that both Jews and Gentiles shared parts based on religion in God s Godhead program. In kernel he illustrated that the Gentiles have no root of their ain, they are subdivisions grafted into an bing cultivated root and there will be a clip that the original root will bring forth subdivisions of its sort. A clip will come when the Jews who have been cut off because of their rejection of Christ will be grafted to the root in the same beginning as the Gentiles. Paul cautions the Gentiles trusters non to tout but steadfastly stand in what God has done for them. The wild olive tree analogy revealed God s Godhead program for all world, Israel s rejection prepared the manner for the Gentiles to go portion of God s redemption offered to all world. The Godhead disclosures, privileges, and promises that were given to the state Israel will neer be withdrawn. God will work with the despaired single members of the state Israel who are populating among the Gentile states worldwide, and He will convey His people to salvation in integrity with Christ. The unbelief Jews will be invited once more as the Gentiles were invited because God is covering with them as portion of the healing procedure, they will ever stay God chosen people. Harmonizing to Paul there will ever be a reserved leftover by God chosen people through all ages until the great trial for the readying of the opinion of the millennian land. Paul argued his point with eschatological understanding on Israel s redemption that he hopes for his people in the hereafter. Decision The Apostle Paul constructively discussed the dealingss between the state Israel and other states of the universe in Roman 9-11. In his treatment it is argued that God promises remain true, the Gospel of redemption in Christ was foremost offered to the Jews and so to the Gentiles. Bing a Hebrew Paul brought in his great concern for his fellow brethren who are the direct posterities of God s chosen people and yet rejected their rightful heritage. He explained the existed state of affairs of the Jews disbelief as a procedure that God is taking them through. To the Gentiles he cautioned them non to look down upon God s chosen people Israel. Paul s statement in the transition ( Roman 9-11 ) without a uncertainty was addressed to the Jews foremost before the non-Jewish and the transition represented as a usher to assist them both to understand the Godhead intent in which God work among worlds. From a strong theological accent the Apostle used biblical mentions to set up the facts concerne d the promises made to Israel from the yearss of their male parents to confirm that God work among them as His crowned head chosen.

Brand Identity and Content Quality

Brand Identity and Content Quality Brand Identity and Content Quality Brand Identity and Content Quality By Mark Nichol Every company is in the business of communication, and now that our society is well into the digital age, and businesses deliver their messages across multiple forms of media, it behooves them to do so with high professional standards. Two significant factors are brand identity and content quality, which are discussed in this post. The importance of brand identity is nothing new. Companies that market products have long been aware that having a consistent presentation strengthens consumer association with those products. Just as a companys line of tangible products, whether automobile or cleaning products, is consistent in terms of specifications such as appearance and labeling, so, too, should the presentation of various forms of media from a business be. Websites, YouTube channels, online and real-world slide shows, and all other forms of familiarizing current and prospective customers and clients with products and services, should present a consistent look in terms of logos, typefaces, color schemes, and so on. Many businesses, especially large, complex corporations, employ a style guide as a resource that enables employees to produce marketing materials and other information that supports brand identity. This guide is similar to (and generally incorporates) the traditional editorial style guide, which will be described below, but it includes more than that. An effective style guide includes a brand-identity section. Here, employees (and contractors who provide support services such as graphic design and copywriting) will find practical and technical information about logos and trademarks, fonts and other design specifications, and brand and product names. This resource includes everything from the appropriate size for logos (whether in English or metric units or in pixels) to the exact wording of names of products and services. This information detail specifications about various types of content: the company website, internal and external blogs, videos and slide shows, commercials (television, radio, and online), print advertising (not just in publications, but also on billboards and at mass-transit facilities and stops and on mass-transit vehicles), and so on. Also included should be specifications about conference and convention materials, including the look and feel of booths and their components (banners, panels, tabletop or countertop marketing collateral, and so on), and any other forms of presentation The level of detail should extend to how one invites recipients of an email message to reply. Sample guide text might read, â€Å"Always include the following text in an email message: ‘For more information, contact John Smith at john.smith@worldwidewickets.com, or call him at 123.456.7890.’ Always include one’s name as well as one’s email address in the sentence, write the email address in all lowercase letters, and set the parts of the phone number off with periods, not parentheses and hyphens.† The style guide will also include a discussion of voice and tone. Here, the company dictates how employees should express themselves- what degree of formality or informality is appropriate when communicating in any media. Does the company wish to convey a traditional gravitas, or a hip, conversational sensibility? Should written (or spoken) advertising content be straightforward, or is a lighter approach, perhaps one that allows for sarcasm or self-deprecation, appropriate? The style guide should make it clear how employees should communicate to customers or clients. Terminology is also an important part of the company’s style guide. Besides trademarks, brand names, and taglines, what is the vocabulary of the business? What is the jargon? Words and phrases (and acronyms and initialisms) likely to be employed in marketing efforts should be listed and defined. Those in the company who offer or exchange information, whether on the phone or in email messages, or whether in print advertising or on the home page of the company’s website, should know how they are expected to do so to most effectively reach their audience. Finally, the section should contain an editorial style guide that provides guidance on grammar, usage, and style. The branding and terminology sections will inform employees and contractors about capitalization of branding terms and industry-specific vocabulary, but the style guide will serve to remind people about whether text should include serial commas, inform them of the few exceptions when prefixes are hyphenated, admonish them to avoid scare quotes and clichà ©s, and so on. In addition, the style guide should emphasize the importance of meticulous attention to quality of content. In my experience, websites and other media produced by large corporations often are often superior in this respect to books and journalistic content in general, which is as it should be: In commerce, as in publishing, high content standards are integral in maintaining an authoritative reputation. You don’t have to be a corporate marketing director or communications manager to appreciate the importance of compiling and employing a style guide that details brand identity and champions content quality. People who operate a home business, and even bloggers and vloggers (video bloggers) can at a scaled-down level benefit from having such a resource at hand to encourage them to maintain consistency in the presentation of materials they offer to consumers and followers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:How to Format a US Business LetterDeck the Halls20 Criminal Terms You Should Know

R v Adomako, Law case Essay Example | Topics and Well Written Essays - 1500 words

R v Adomako, Law case - Essay Example The Court of Appeal discussed the tests on involuntary manslaughter when related with questions of gross negligence in dismissing the case and upholding a conviction. The court was faced with confirming that the violation of the duty of care resulted into the death of the victim. It was also important to find out whether the breach of the duty resulted to the death thus justifying a criminal conviction. The appeal was thus dismissed as it failed to convince the judges of the Court of Appeal to have satisfied the test of gross negligence in manslaughter cases (Erin and Ost 2007, p.19). The House of Lords was to ascertain what established criminal negligence, whether it was by gross negligence among drivers, as claimed in R v Bateman [1925] 19 Cr.App.R.8 and Andrews v Director of Public Prosecutions [1937] A.C.576; ignoring drivers carelessness as detailed in R v Lawrence (Stephen) [1982] A.C.510, or analyse the situation by its facts (Herring 2012, p.193). The House of Lords upheld th e conviction of the appellant for the offence of manslaughter stating that the law as made in the case of R v Seymor [1983] 2 A.C.493 was not relevant to the present case as the law it was found on been changed by the Road Traffic Act of 1991 that applied presently. The rider to this is that the trial judge is at liberty to use the word according to its liberal or literal meaning only when he thinks it as appropriate to the case beforehand. From this case, the House of Lords established the examination for serious negligence in manslaughter suitcases committed though not voluntary, Lord Mackay, LC in construing this in involuntary manslaughter cases stated that the usual test of negligence applied that which constituted the breach of duty that has resulted in harm or injury (Halpin 2004, p.93). Therefore, if a breach occurred that resulted in the death of the victim, the jury would be required to find out if the gross negligence resulted in the crime of manslaughter. In his argument , this depends must depend on the seriousness of the violation of the duty committed by a defendant in the course of his duties. In the present case, what the duty is supposed to care about is whether the conduct of the defendant was far from the standard of care expected of him and that it resulted in the death of a patient. Only if the departure was far from the expectation would the act or omission be adjudged as criminal. Using R v Bateman [1925] 19 Cr.App.R.8 as a basis for Lord Mackay while quoting Lord Hewart, CJ stated that as laid down in manslaughter cases if a person holds a position of consultancy, possesses special skills and knowledge and acts on behalf of a patient he should exercise due caution. Therefore a patient who willingly submits to the direction and treatment offered by a specialist is owed a duty of care that involves the exercise of skill and knowledge, care and diligence including caution in the provision of the medical care. In finding a conviction or not , the jury is therefore required to exercise utmost care through reasonable and a fair standard of care that takes consideration of the competence of the professional involved. Lord Atkin in formulating recklessness and gross negligence cases in involuntary manslaughter cases in Andrews v Director of Public Prosecutions [1937] A.C.576