Bad Drivers Are Everywhere

Traffic accidents are as ordinary as anyone’s bacon and egg in their breakfast meals. They are as common as snow in Alaska and as desert in the Middle East. Highway accidents no more shock nor scare anyone for driving. No, not even the ones who have been victims themselves. In a study made by Froedtert & the Medical College of Wisconsin conducted in 2004 to 2005, the researchers found that there were about 90 percent of the respondents have relatives who have experienced car crash. What seems intriguing here is that fact that 56 percent of the respondents never changed their bad driving habits.Staying behind the wheel is not what is risky about driving: the risk lies on the driver. The risk of traffic accidents is not measured by the driver’s age, expertise and knowledge; neither does it depends on the model of the car being driven but rather on the driver’s driving habits. Anyone who wants to know how common bad drivers are? Let anyone list the habits of a good driver and the bad driver as well and you will see that it is easier to list bad driving habits than the good ones.The Wisconsin Department of Transportation reported an about 800 fatalities due to motor vehicle traffic crashes (C. Sadler). Of this figure, 42 percent were alcohol-related, 33 percent is speed-related and 19 percent was attributed to the influence of both. IN a separate study made by the National Highway Traffic Safety Administration in 2005, motor vehicle crashes are the leading cause of death for 15-20 year olds. The list of the causes of these accidents is quite long and all of the items are bad driving habits.It ranges from not wearing seatbelts, eating and drinking while driving, answering calls and even texting. The list goes on with tailgating and over speeding to the weird habit of applying make up while driving. So what directly causes the accidents is the driver’s inattention. â€Å"Driver inattention is the most prevalent cause of collisions†, reported the National Highway Traffic Safety Administration. The same study also revealed the top five bad driving habits that they have done in the last thirty days.Seventy nine percent had the habit of changing the radio station or CD and 61 % did exceed the speed limit as well as driving without both hands in the steering wheel. Fifty one percent honestly admitted answering calls and 45% were eating while driving. Bad driving habits make a bad driver. If traffic accidents statistics are to be the basis, I can say that we really have too many bad drivers on the road. â€Å"People can often assume they are better drivers than they actually are† (M. German). The main point here is that drivers often place a high regard on their driving abilities and skills.They often put too much confidence on their driving that they tend to forget that they are on the road and not simply sitting on their couches at home. So what am I driving at? I mean what am I trying to point out here? Dr iving is not all about skills, abilities and experience; it is about discipline. If every driver just conforms to traffic rules and regulations, there will be lesser road accidents. If every driver just brings a dose of patience on their way, then there should have been lesser vehicle collisions caused by drivers who wanted to own the highways.If parents and elders just teach and show their children the right driving attitude, there should have been much less of the teens that represent 14% of the driving fatalities (AAA Foundation for Traffic Safety). There should not have been about 31,000 of them, aging from 15 to 17 years old who were killed in crashes (AAA Foundation for Traffic Safety, 1995 to 2004). Elders should do less of the driving habits like talking on the phone, listening to music, eating and speeding in order to shape the younger generation into disciplined drivers. The law must make sure that the road is close for bad drivers.

A business plan for Mr. Rentals

This is a business plan of the company called Mr. Rentals that started in 199, founded by Glen and Kerrianne Hickman and is based in Perth Western Australia in a suburb called Balcatta. The business is about renting appliances and electronics and house goods such as VCRs and TVs from their stores for a particular period of time. (Mr. Rental, n.d.).The pricing techniques that the company should use must depend on the demand for the electronic appliances in the area they are operating. Furthermore, they should also consider the brand and the model of the appliance they are renting and depending on that they should set the price at which it should be rented.Moreover, they must also consider the price of that particular appliance at which it is being sold in the market. This is because if they will charge a higher price to the customers, firstly their market would decline. Secondly, if the appliances would be available to the customers on high rates, they would prefer saving some money a nd buying the appliance themselves.The prices of the company are charging for its rentals vary from the range of the products that they offer and also on the number of days or months for which the customer wants to hire the appliance. Under the kitchen items, Mr. Rentals offers freezers, fridges and microwaves. The freezers available are large and medium chest freezers and upright freezers that cost $11, $9 and $ 13 per week. The company offers medium, larger, extra large and bar fridges that cost $13, $15, $19 and $8 per week while the microwave is available at $ 6 per week.Under the lounge items comes audio, DVD and VCRs, game consoles, set top boxes, TVs and TV stands. The prices of these items vary from home theater system for $14 and stereos for $10 while DVD players for $3, DVD recorder for $11, DVD and VCRs combo for $6 and VCRs for $2 per week.Under game consoles the play station 2 is for $7, PS3 for $23 and Xbox 360 for $16.   106cm LCD TVs for $30, 106cm Plasma TV for $3 5, 51cm flat screen TV for $5, 66cm LCD TV for $20, 68cm flat screen TV for $20 and 81cm LCD TV for $23, TV units for $5 and set top boxes for $6. Under laundry items are dyers and washers. Dryers are available at $8 and washing machines from $10 to $16.Under the office items come computers, data projectors, printers and desks. The computers are available at the prices ranging from $23 to $33, data projectors are for $150 and printers for $6 and desks for $5.To promote its business, Mr. Rentals should use an advertising and promotional strategy and it would be best if the company advertisers in magazines that are related to females or whose target market are the household women. Furthermore, they can also advertise in the magazines that are famous amongst the bachelors. This could bring attention of the prospective customers and they would get to know more about the offerings of the company.Besides that, Mr. Rentals can also develop promotional literature such as flyers, catalogues,   leaflets,  free samples,  ad newspaper,  etc. Other than this, Mr. Rentals can use search engine tools to drive traffic to their website, EZ-Mail list, EZ-Affiliate tools, EZ-Hit counter tools, etc. The best time to do these promotional activities is when the demand of the items is the most. For instance, there is a higher demand for the laundry items in the summers because children go out to play in summers and dirty their clothes and same is with the elders.The demand of the game consoles, lounge items such as TVs, VCRs and audio systems is most during the vacations. The demand for the kitchen items such as fridge and freezers is also higher in the summers therefore they should be promoted in the summers more than in winters or in any other season.Doing the SWOT analysis would give a clear view of the strength, weakness, opportunities, and threats of the company. Mr. Rentals promises free delivery within 24 hours that saves time of the customers and the company also has the offers online facility to place orders after which the company delivers, installs as well as demonstrates the appliance without any charges. Mr. Rentals also offers free services for the customers if they might have any complain or they might want any repairs or replacement of the appliance to be done.  Moreover, the company offers flexible agreement terms that can serve the customers well along with easy payments with several options such as direct debit, centre pay or credit card facilities. Mr. Rentals has the latest appliances available and they give the facility of up gradation to its customer with great package deals. These are all the strengths of the company and the company can benefit from it by maintaining this and also by adding some more facilities for the company.Weaknesses for the company can be types of deals it provides. If the company does not offer a wide range of deals or they do not have the brands available that suit the customers the most, their market wo uld decline.Therefore, sue to the competition existing in the market, they must ensure that they keep all the latest appliances in their stores. Opportunities for the company would be the deals that it offers. It must offer more and more interesting deals to attract the customers. However, a threat for Mr. Rentals would be the decreasing prices in the home appliances. If the electronic appliances manufactured by the companies are of lower prices, the demand for renting appliances would greatly reduce as people would prefer to buy the electronics instead.The results of the market research produced from the primary and secondary resources show that Mr. Rentals is quite popular amongst the customers. The primary data used is the company’s data that was available in the company and its website. Moreover, market research done through the surveys and questionnaires used tells about the likeliness of the customers for the electronic appliances and the deals offered by the company.Th e list of the products that the company is willing to sell is mentioned above in the paper. They basically deal with four categories of electronic appliance i.e. the kitchen, lounge, office and laundry items. The target needs of the company are realistic, achievable and sufficient to make a profit.To attract the target market, Mr. Rentals have a very good option of making allowance for seasonal factors such as in summers or during the holidays when there is a higher demand of laundry items in the summers and lounge items during the vacations. During such seasonal periods, the business can work to full operation.ReferencesMr. Rental. (n.d.).   Wanna read a bit about Mr. Rental’s History? October 27, 2008. Retrieved from: http://www.mrrental.com.au/home/index.php?id=32

Analysis Of ‘Memoirs Of A Geisha’

Analysis Of Memoirs Of A Geisha But only Chiyo ends up in a geisha house, an okiya, her sister becomes a prostitute. Chiyo stays in the Nitta-okiya. Here lives the most successful geisha of Gion: Hatsumomo. She is a real bitch and she tries to make Chiyo’s life as miserable as possible. Chiyo’s only friend in the okiya is Pumpkin. Pumpkin has the same age as Chiyo and together they go to a geisha school. Chiyo tries to escape from the Nitta-okiya but she failed. Now she has to quit her school and work as a maid in the okiya. Mameha is another successful geisha and she’s the biggest enemy of Hatsumomo. She becomes Chiyo’s big sister and teach her to be a geisha. c. Hope, destiny. d. Sayuri is the I person in the book. She’s the narrator. You see the things through her eyes. e. Hatsumomo: She’s the mean geisha from the Nitta-okiya. She’s very handsome but also very mean. Chiyo is a big rival for Hatsumomo and she will do anything to make her look bad. Pumpkin: Sheâ₠¬â„¢s Chiyo’s only friend in the okiya. She’s not very handsome but she’s not ugly at all. Chiyo named her Pumpkin because when she’s working on something, her tongue is hanging out of her mouth. Now everybody calls her Pumpkin. The Chairman: Chiyo meets the chairman when she’s only a child who is crying on a bidge because she misses her sister. The chairman says that the day is too beautiful to cry and he buys her an ice cream. He gives the change and his wiper to her. Chiyo keeps his wiper forever. Right at this moment Chiyo decides that she really want to be a geisha and that she wants to see him again someday. Nobu: Nobu is a weird person. He doesn’t want to know anything about geisha’s. He is the chairman’s business partner. When he sees Sayuri (Chiyo’s geisha name), he’s sold and want to see her more often. He is even thinking about become her Danna. A Danna is a protector of a geisha, the Danna pays everyth ing for the geisha en she’s keeping him company instead. f. The story takes most of the time place in Japan. Most of this is in Kyoto and the area around Kyoto. At the beginning the story is in the little village Yoroido. The story also takes you to the south of Tokyo and islands in the south of Japan. In the end you end up in New York. g. The story starts in the year 1929 and ends in the 1970’s. I know that because of some dates that were in the book and because of the age of the main character. The end date is a guess, I don’t know for sure. The story is told chronologically but in fact the whole book is a huge flashback because it is told after it happened. Sayuri/Chiyo looks back on her days as a Geisha.

The ideal decision making process is unrealistic Essay

The ideal decision making process is unrealistic - Essay Example Decision-making is the process of choosing among alternative courses of action in order to attain goals and objectives. Decisions made in an organization are subject to 'group thinking', which might lead to failure in implementation of policies and strategies, like what happened in the Bay of Pigs invasion by the US army (Janis, I. 1972, quoted in Salaman, G. 2002, p. 9- 38). The failures can be analyzed from two perspectives, namely (Valentine, E., 1994, quoted in Salaman, G. 2002); The behavioral diagnosis is very important as the human information processing is influenced by external factors such as beliefs and political influences. According to Millar, S. J., Hickson, D. J. and Wilson, D. C. (1996), the complexity of the modern organizations increases the importance of making key decisions. Pettigrew (1973, quoted in Salaman, G. 2002) suggests a 'contextualist' framework for exploring the behavioral dimension of organizational failures. Accordingly, at any point in time, the organization's capabilities, prospects, decisions and actions are rooted in the preceding events, choices, and experiences that comprise its history and shaped its culture. The lateral relationships existing in the organization can be called 'office politics', where the executive is a tactician and philosopher who 'must live by his wits, competitive instincts, understanding of social forces and ability as a leader. So the behavior perspective of organizational decision making makes it necessary to understand the Behavioral theory of the firm. Behavioral theory of the firm The behavioral theory of the firm helps to understand the actual process of making business decisions and provide detailed observations of the ways in which organizations make these decisions (Cyert and March, 1963, quoted in Salaman, G. 2002, p. 62). Cyert and March propose two major organizing devices: a set of variable concepts and a set of relational concepts. The variable concepts are organizational goals, organizational expectations, organizational choice and organizational control. There are also four major relational concepts, namely; Quasi-resolution of conflict- The coalition in an organization is a coalition of members having different personal goals. Members require some procedure for resolving conflicts, such as acceptable-level decision rules, sequential attention to goals, or both. Uncertainty avoidance- The modern decision theory is concerned with problems with decision making under risk and uncertainty. Organizations avoid uncertainty by anticipating events in distant future by using decision rules emphasizing short term reaction to short term feedback and thereby devising ways to make the environment controllable. Problemistic search- According to this theory, the search is stimulated by a problem and is directed towards finding a solution for that problem. Organizational learning- Organizations exhibit adaptive behavior over time, with respect to three different phases of the decision process: adaptation of goals, adaptation in attention rules, and adaptation in search rules. So the organizations require a decision making model that can be applicable in its

Analyse Anglo-American relations from 1917 to 1941 Essay

Analyse Anglo-American relations from 1917 to 1941 - Essay Example The United States originally held a neutral position when the Great War broke out. It wanted to continue its isolationist policy and was fearful of getting embroiled in European conflicts. Its industries were also heavily engaged with European markets. President Woodrow Wilson also pointed out that â€Å"The people of the United States are drawn from many nations, and chiefly from the nations now at war. It is natural and inevitable that there should be the utmost variety of sympathy and desire among them with regard to the issues and circumstances of the conflict†¦ Such divisions amongst us would be fatal to our peace of mind and might seriously stand in the way of the proper performance of our duty as the one great nation at peace, the one people holding itself ready to play a part of impartial mediation and speak the counsels of peace and accommodation, not as a partisan, but as a friend.†1 The British knew that American arms and support are vital to turn the tide in t he Allies’ favor. This neutral position was reversed with the occurrence of several events, including the sinking of the Lusitania and Germany’s declaration of unrestricted submarine warfare. American entry into the war on April 6, 1917 can be considered as the foundation and the beginning of a long and lasting friendship between the U.K. and U.S. The Allies now had relatively unlimited resources and men which tipped the balance against the Central Powers. The British and American forces cooperated under a unified command headed by Field Marshal Foch and the latter agreed to fight alongside their European comrades and partially relinquish command independence in its operations. The British prime minister, along with the prime ministers of France and Italy, also appealed for more troops in 1918. It was clear that the United States had the military and financial muscle needed by the Allies to gain

Research and critically evaluate the context of addiction, Essay

Research and critically evaluate the context of addiction, (multi)generational trauma, and social determinants of health in rela - Essay Example Many theories have been put forth to explain the context of addiction, but only a few have linked the individual experiences and relationships in the society to the context of addiction. This paper will address how family life, social structures, and other socio-economic factors contribute to substance abuse resulting in addiction. More specifically, the paper will analyze how an individual’s experiencein early childhood as well as multi-generational trauma contribute to the development of addiction. First Nation’s People in Canada The First Nations people are the aboriginal groups in Canada such as Inuit and Metis that suffered acculturation, after the Europeans imposed a new culture, replacing the people’s traditional culture. This occurred via compulsion, with the people losing their cultural identity. These communities exhibit a form of social disability that has defined the society since the acculturation. These communities have lagged behind the rest of Can ada, aw exhibited by the socio-economic factors of the society (Satzewich & Wotherspoon, 2002). Substance Use and Addiction among First Nation’s People As described above, the socio-economic factors of these communities exhibit the need for intervention. ... The Inuit community experiences a high prevalence of substance abuse with the most commonly used substances being cocaine, marijuana, and solvents. Among the Nunavik, cannabis is the leading drug abused by the people (Satzewich & Wotherspoon, 2002). Males form the high population of the people using substances, although this does not exclude women, who also report a high level of substance use. In addition, smoking is very prevalent among the First Nation’s people, with pregnant women indulging in the habit posing serious health risks to the child. Other statistics indicate that two thirds of the population indulges in smoking compared to lesser statistics in the rest of the Canadian society. Previous understanding of addiction Many researchers have attributed addiction, which is the term used to denote the compulsive urge to use drugs to the molecular structure of the substances used. For example, nicotine in tobacco, marijuana, cocaine, and alcohol contain certain compounds that trigger addiction. Many studies have been carried out with the aim of demonstrating how the molecular structure of these substances has contributed to addiction (Dube et al, 2002). Many of the other theories surround the availability of drugs in the society as well as peer pressure. Only a few studies have sought to establish the roots of substance abuse. As the sections below will indicate, the cause of addiction may lie deeper into the societal make-up and the experience of individuals in the society. Causes of adverse Childhood Experiences and Multigenerational Trauma This is kind of trauma that transcends different generations, emanating from the family or

Arbitration Law UK Essay Example | Topics and Well Written Essays - 1500 words

Arbitration Law UK - Essay Example In addition to this, the decision given by the arbitration is considered final. Any further reaction to the arbitration decision should then consider the stipulated laws, as stated by the arbitration act 1996 (ref 1). To begin with, the parties have various obligation s and duties for a successful arbitration agreement. The parties have to act on their duties promptly for a complete arbitration and resolution of the situation, as stated by the arbitration act 1996 (ref 1). First, the parties have to make an agreement to submit the dispute in question to the arbitration. This is the initial step that is considered before the onset of arbitration. This is factual since the parties have not settled on an agreement in their dispute. Therefore, relieving the dispute to arbitration is a considerable approach that would solve the situation. However, the concerned parties have to insist on the agreement of relieving the case to the arbitration. The mutual consent in this agreement gives the arbitration a legal step that would initiate the proceedings. With such an approach, both parties will be at ease with the solution that will be initiated by the arbitration that is of choice. ... In addition to this, all the parties are required to act appropriately in matters concerning the courts (ref 2). This is in light with any requirements that should be given by the courts to assist in the expedition of the case. This obligation relieves the arbitration of extra time wasted in waiting for legal documents that maybe offered by the courts to assist in conducting the case. In all arbitration cases, the arbitrator has vital roles in execution of the case. To begin with, the arbitrator is the binding party in the dispute. The arbitrator is a considerable binding factor in any case, as he or she is set to solve an existing dispute. Therefore, the arbitrator is mandated to ensure the parties involved in the dispute are in agreement. In this section, the arbitrator has the obligation of ensuring the resolution of the dispute mends the bond between the two parties involved in the dispute. Under this duty, the arbitrator has a mandate of choice for the time and place of hearing (ref 2). The arbitrator has to make a choice of a convenient venue, which is acceptable by both parties, and at an appropriate time. This will give room for an expedition of a fair and a hearing that is considered impartial. In addition tom this, the arbitrator is mandated to ensure the arbitration is conducted in utter order, and does not infringe the rights of the concerned parties. This involves giving a final decision that is acceptable to all the parties. According to the arbitration act 1996, chapter 23, the arbitrator has a mandate to avoid any indulgence of personal and interpersonal interests in the arbitration (ref 1). This duty is to ensure there is formal

Critically consider Judith Butlers work on performativity Essay

Critically consider Judith Butlers work on performativity - Essay Example Butlers several statements show the social and cultural pressures that lead to performativity in gender, there is a lack of definition with subjectivity, individual identity and outside gender theories. Her several works show the levels that relate to the performance as gender; however, there are also several debates over the identification of individuals that may be outside of the performativity that Butler suggests. The first set of concepts that are approached with Butler’s theories of performativity is to define what this means and which actions it constitutes when one is performing the idea of gender. The basis of this theory is to show that gender is not one that is recognized as an internal and natural means, but is instead a performance that one carries out. This requires specific attributes for one to become a gender and to perform the identity of gender. Butler notes that this is not something that is self – constituted and requires external means to influence the idea of gender identity. It is also noted that performativity and gender is not a performance that is only taken into consideration at certain points. Butler points out that this would limit the identity of gender as it is seen by others. Instead, this concept is one that is practiced by an individual repeating specific acts and continuing to accept them as a part of their identity. This turns into the identity a nd condition of the subject as it is practiced and continuously repeated. â€Å"This iterability implies that performance is not a singular act or event, but a ritualized production, a ritual reiterated under and through constraint, under and through force of prohibition and taboo, with the threat of ostracism and even death controlling and compelling the shape of the production† (Butler, 95, 1993). The idea of performativity for gender identity is then one that begins with a basic act that continues to be repeated. As this occurs, it becomes a taboo in society until it

Explain the drafting process behind the Universal Declaration of Human Essay

Explain the drafting process behind the Universal Declaration of Human Rights - Essay Example Since the Universal Declaration of Human Rights will serve as a single rule for all countries worldwide to follow, representatives coming from different countries worldwide should be involved in the drafting process. For this reason, common concerns that came out of the drafting process include the question of whose culture has to be followed. For instance, should the Universal Declaration of Human Rights follow the non-Western or Western political culture? Or, should it follow the political culture of communist countries? What specific areas in the first draft are misaligned with what is being expected to be the general rule on human rights? Therefore, after making some corrections in the first draft, the second draft will have to go through another round of scrutiny and corrections before the final drafting of the Universal Declaration of Human Rights has been officially

Trend Analysis for Myer Assignment Example | Topics and Well Written Essays - 750 words

Trend Analysis for Myer - Assignment Example A new building was built and completed in 1914. From this base, Myer build the largest departmental stores in Australia (Harold, 2010). The death of Sydney in 1934 saw the management passed to Elcon Myer. In 1938, Elcon Myer passed on, and the management was passed to their cousin, Norman Myer, who led the company till his death in 1956. Myer then grew by promoting growth in its own stores and acquiring other stores (Harold, 2010). Taking the 2009 sales to be the base of analysis, the recorded sales in 2011 and 2012 fairly decreased. However, the sales for 2010 recorded a higher score than 2009’s. This can be attributed to many factors. In this breakdown, the 2009 sales assume a 100% mark, using it as a benchmark to calculate the deviations in percentages for the various years. The performance of sales in the respective years affects the realized profits. In 2010, profits went up as compared to 2009. This exclusive performance as compared to 2011 and 2012 respectively, can be attributed to the increase in sales, cost of goods sold, operating income and expenses directly linked to sales. On 2010, the concession sale recorded an 8% increase from 2009 and remained persistent to the year 2011. In 2012, it gained another 4 % increase. This means that Myer increased its sales by allowing their goods and services to be sold under contract or license by other businesses, not related to the chain of stores, in the geographical area (Bell, 1990). It is astonishing that 2010, which recorded higher sales revenue in 2010 as compared to 2011 and 2012, realized the lowest profits. This performance can be attributed to the following factors; in the same year, the sale revenue realized under customer loyalty program was an increases figure of 12% from 2009. This figure does not contribute in determining the profitability of the business as it was deferred to the next financial year. The operating revenues in 2010 are much lower as compared to 2011

Food Regulations in the Usa Essay Example for Free

Food Regulations in the Usa Essay Everyone has heard the stories about mad cow disease and other food-borne diseases coming into the United States from countries such as United Kingdom and China. Besides that locally, foodborne illnesses are among the top of deaths within the United States. Cause of these deaths, most could be prevented if better rules and regulations were in place federally and locally in the United States. In this paper I will be discussing insight on how the US Government can improve the effectiveness of state and local food safety programs. Food safety responsibilities at the state and local levels reside in too many agencies (health, agricultural, industry, etc. ) With all of these agencies it is hard for all of them to cooperate together when detecting and reporting said incidences to the federal level. Without an effort to build a comprehensive national regulation that cover the three basic elements of prevention, detection, and rapid response. When it comes to the area of surveillance, there is a lack in the communication chain between federal agencies, state, and local health agencies. A good example of this lack of surveillance was back in 2008, when Federal Drug Administration found traces of melamine in infant milk products. However, the FDA concluded melamine or cyanuric acid alone, at or below 1 part per million in infant formula do not raise public health concerns in babies. (2008 Chinese milk scandal) Melamine is a toxic chemical that can be harmful if swallowed, inhaled, or absorbed through the skin. According to FDA scientists, melamine can be absorbed into the blood stream forming clots that can cause kidneys to malfunction. United States FDA’s limit was put at 0. 63 mg, but was later reduced to 0. 63 mg daily. The World Health Organization’s food safety director estimated that the amount of melamine a person could stand per day without incurring a bigger health risk, the tolerable daily intake (TDI), was 0. 2 mg per kg of body mass (â€Å"Melamine†) To eliminate such risks from entering into the United States, FDA needs to improve on monitoring and/or inspection of the food safety practices of foreign food producers and suppliers. A solution to this surveillance problem would be improved communications and collaboration between federal agencies, state, and local health jurisdictions involved in food safety surveillance. As well as promote access to information from multiple passive foodborne outbreak surveillance databases by federal, state, and local health jurisdictions such as Pulse-Net. With better surveillances put into place, the next step would to concentrate on the inspection and regulation phases. There was an article written in 1956 (Eat, drink, amp; be wary, 1956) that explains how FDA does not regulate everything the same. The article goes on to explain about how Florida oranges and the additives that are used and how three of the dyes were deemed â€Å"highly toxic. It also states that if the FDA were to make new laws, which can take years for them to be passed. Another way is to mandate uniformity in product dating so consumers and regulators can differentiate between production dates, â€Å"sell by† dates, â€Å"use by† dates, and if dates are based on food safety concerns or product freshness considerations. Woteki amp; Kineman wrote an article entitled â€Å"Challenges and approaches to reducing foodborne illness† how the science of foodborne illnesses are accelerating faster than laws that can protects against said illnesses. While American consumers benefit from one of the world’s safest food supplies, the existing framework is a patchwork of laws and regulations that are frequently inconsistent and lag far behind current scientific knowledge of the risks posed by foodborne pathogens and toxic chemicals. (Woteki, Kineman, 2003) With proper regulations now in place, working on proper inspection procedures would be the next step to ensure safer food being imported and exported within the United States. Federal government needs to support continued development of a uniformed food safety inspection program for all state and local health jurisdictions and encourage its adoption through federal funding. The FDA has been working on this by developing Model Retail Food Standards. (NEHA, 2011) However, to improve the regulations that are needed the FDA have areas for improvement; such as encouraging (but not mandate) more uniformity in regulatory codes nationwide. Another solution in the inspection process would be to have a secure database where all the proper documents to be accessible by user-defined personnel. There was an incident where a local health department had to file a request for a copy of the most recent inspection of a food manufacturing plant from a certain federal agency. By the time that request was processed, six months had passed and the inspection was outdated and useless. (NEHA, 2011) Overall, the United States does ok in the prevention and detection of severe cases of foodborne illnesses. However, I believe that the FDA should do a better job in communicating with state and local government to better prevent and detect said type illnesses. Again some ways that could happen is to try to get a uniformed code of regulations across nationally. Now by doing this I am not saying we will prevent foodborne illnesses totally but we, as a nation, would be better off to indicate and be able to take the corrective actions needed.

Malungay Powder Essay Example for Free

Malungay Powder Essay Malunggay Powder, A Solution for Nutritional Diffeciencies I. Background of the study Health awareness is the prime investment, ingenuity is the investor’s joining effort, and wellness is the net gain. Most people think that adapting a healthy and well conditioned life is expensive and difficult to achieve. The significance is just how one resourcefully utilizes the cheap, the natural abundance of nature, and the untiring quest to alternatives and remedies. Malunggay is a kind of vegetables that is enrich with vitamins, minerals and amino acids that are needed for optimum health. The importance of this vegetable particularly its leaves serve as a food supplement, Malunggay touted as â€Å"All- around miracle tree or Nature’s medicine cabinet† contains a wide variety of nutrients in high amounts. This powderized form vegetable add nutrition to our deficient diet due to modern food preparation, lack of family food budget, and busy lifestyles that make it hard to prepare a healthy and balanced diet food. It acts as an inexpensive insurance against nutritional deficiencies. II. Significance of the Study This study will promote awareness on the relevance of serving vegetable meals, soup, bread, dessert, shakes, juices and mixes with Malunggay powder. It encourages households to plant Malunggay in their backyards for personal consumption. Furthermore, it supports the Department of Agriculture on their program of propagating vegetable garden e. g. Malunggay and other nutritional vegetables as a revenue-generating industry? under its biotechnology program where it currently enjoys wide array of Malunggay and other vegetable based products manufactured in the Philippines and being sold in local and international markets. Finally, it inspires people to study and research all the benefits of vegetables and other agricultural products. II. Scope and Limitations of the Study The study focused on the specifications of how to procure the major quality ingredients, the Malunggay leaves and conscientiously observe the proper preparation and storage of the produce product. It took a month to got the final result of the research work using the method of experimentation. As Malunggay leaves is readily cultivated in the backyard and easily harvested. The study undergo three (3) repeated experimentations to come up with the reliable and factual results. Firstly, the outcome of the Malunggay leaves harvested at noontime when the sun is intense. Secondly, the primary ingredient, malunggay leaves will be hang outside with moderate exposure to sunlight. And lastly, the recommended procedure wherein the malunggay leaves is harvested in early morning was followed closely to yield the desired result. III. Methodology In acquiring the study of Malunggay powder, constant research was done. Facts were gain from books and computer resources. The abundance of the said vegetables which most of the time left out wilted encouraged our curious mind, thus this investigatory and research was done. The accessibility and availability of this Malunggay vegetable inspired us, the Biology Group 1 of II- Zatti where an actual and continuous propagation was made to ensure freshness of harvest during the several process of experimentation. The materials used in this study were (1. ) 3 Bundle of Malunggay leaves (approximately 1 kilo) (2. ) clothes pin (3. ) mortar and pestle or blender (grinder) (4. ) Brown paper bag or empty box with wide opening (5. ) sealed container or ziplock The preparation or procedures of Malunggay powder were as follows

An Analysis On Dominos Pizza Marketing Essay

An Analysis On Dominos Pizza Marketing Essay This report focuses on the marketing activities by Pizza Hut, Dominos and Papa Johns as part of the fast food market. The report has looked at culturally diverse markets being China, India, USA and Mexico. Looking at the various cultures through an etic approach the report aim to convey the different levels of standardization and adaptation that companies have tried to establish in international markets. Through the marketing activities that have been carried out by each company respectively, this report forms a connection with cultural theories by theorists like Hofstede and Hall with the aim to establish which company is standardized or either adapted. In respect to the advertising activities, each company has been alert to meet local cultures in different countries. Eliciting responses that incorporate culture specific aspects like the Guan-xi and the Compadre in high context cultures and catering to the needs of low context cultures with increasing factual analysis in countries like USA, the selected companies have shown their high levels of local responsiveness. Through the report it is evident that have targeted their advertising to their standardized business model focusing on in house dining or a delivery system or even a standardized concept of the quality of products. Sales promotions done by these companies have brought to light the increasing elements of standardization as consumers are becoming increasingly technologically advanced in this mobile generation. Dominos has standardized its technological efforts gaining a competitive advantage giving customers the ability to see the exact location of their pizza during manufacture, customization of the pizza, online delivery etc. these companies have also been quick to gain public attention through local social media portals. Pricing affecting the level of standardization and adaptation, as this reports reflects. Affected by differing economic levels in different countries along with the stage in the product life cycle reached affecting the degree of standardization. Customer preferences and their disposable incomes also play a significant role on pricing and through the use of companies like Dominos, Pizza Hut and Papa Johns this report aims to communicate these links. With respect to the brands of the three companies the report sheds light on the different choices made by the company to maintain brand coherence and establish a meaningful relationship with their customers. With local adaptations the findings suggest branding develops a personality over time and when changed can result in negative attention. Branding when adapted correctly increases resonance the highest level in the customer based brand equity pyramid. This report also brings to mind the cultural aspects that link to websites being the initial contact point with customers and thus must be very culturally sensitive. Through the analysis it is evident that companies have adapted their websites in terms of subtle characteristics such as colour, gestures displayed, images, information provision as these affect the degree of standardization. Through this report the findings suggest that although standardization includes the benefits of economies of scale, generation of a better brand image in the global market and easier operations by the company there is an increasing need for adaptation as cultures although can be compared are greatly distinct and have to be acknowledged for a company to succeed in a host country. Introduction: The report based on the fast food market focuses on pizza making brands Dominos, Pizza Hut and Papa Johns. This report concentrates on the activities carried out by these brands across the globe in countries such as the United States of America, India, Mexico and China analyzing how cultural differences affect each brand (Fig -1). Through the analysis of the level of standardization and adaptation adopted by these brands across diverse cultures the report sheds light on the chosen companies activities: Websites, Sales Promotion, Advertising, Branding and Pricing. In the business environment is it integral to understand the differences in cultures, attitudes, environments etc. that requires firms to view their companies through a range of indices. Standardization gives companies an increasing advantage in terms of economies of scale along with common brand images as consumers have become increasingly mobile (Levitt, 1983; Craig, 1986, Yip, Loewe and Yoshino, 1988 as cited by Theodosiou and Leonidou, 2003). Dominos, Pizza Hut and Papa Johns have tried to internalize these benefits although as contended by Terpstra and Sarathy in 2000 (Theodosiou and Leonidou, 2003) these firms are affected by factors like culture, purchasing power and consumer needs therefore encouraging adaptation. This report aims to analyze marketing activities in different economically developed markets such as China and India belonging to the BRIC nations, Mexico a developing country and USA a developed nation. These markets give insights into differing price sensitivities affecting the products being sold respectively. Marketing Activities Analysis Advertising Pizza hut, Dominos and Papa Johns generally make use of Television commercials to advertise their products around the world. They use TV commercials as it enables them to reach a large target audience to deliver their marketing communications. This pull strategy fits in with the companys budgets and is adapted to meet the local requirements of the countries in which they are viewed in thereby promoting sales. Dominos Table 1 Country Tagline Language of advertisements Snap Shot of the Tagline India USA China Mexico Yeh hai rishton ka time (This is the Time for Relationships) Oh Yes We Did! 30 minutes fast heat delivery. Hindi English Chinese Surce: (Dominos.co.in, 2012) Analysis on Dominos Pizza Dominos Pizza has differentiated itself by advertising and positioning itself differently in different countries. Having altered their advertisements to local languages Dominos is able to communicate in a better way to their customers. Though their standardized pull advertising strategies (Ghauri and Cateora, 2010) the company has generated increased amounts of interest in the consumers and Dominos continues to achieve this through their adapted sales promotions. Dominos have also adopted an identical ad in two of our chosen countries being USA and Mexico, wherein the commercial speaks about the product changes that have been made in order to improve the quality of the pizzas. This global prototype ad has been adapted locally being locally responsive (Ghauri and Cateora, 2010). Dominos has also adopted a standardised pattern throughout its operations in different countries although there are elements of adaptations that can be seen through their differing taglines etc. Dominos has al so been alert to meet cultural imperatives in countries like Mexico and China in terms of compadre and guan-xi as the commercials focus on relationships and friendships being established with the brand, this tends to positively effect sales (Ghauri and Cateora, 2010). Another interesting finding has been the fact that Dominos throughout its operations in both international and home markets have focused their attention to their fundamental delivery model as they gain a competitive advantage from delivery in the pizza business. Pizza Hut Table 2 Tagline Language of Advertisements Snap Shot of the Taglines India USA China Mexico Pizzas and Much More Make it great Pizza and More Hindi English Chinese Analysis on Pizza Hut Pizza hut has been marketed in a way to meet the requirements and the likings of different countries. Throughout the advertisements that are set out by Pizza Hut it is evident that their emphasis has been on their in-house dining experience. In most commercials there are snapshots of the waiters, the ambiance, the furniture etc. This standardisation with local adaptations in terms of their different products that cater to local consumer taste preferences displays the companys emphasis on their in house dining services instead of their delivery. Mexico on the other hand portrays commercials incorporating different settings on a ship, or at a rock concert and even in consumers homes. This can be linked to the fact that Pizza Hut does not cater to the online market but caters to customers over the phone (Pizzahut.com.mx, 2008) (Fig 2.10). This can be seen as a decision to cater to the economic condition of the market, as Pizza Hut has adapted their delivery channel (Theodosiou and Kats ikeas, 2001). Fig 2.10 Pizza Hut ads in Mexico Papa Johns Pizza Table 3 Tagline Language of Advertisements Snapshots of Taglines India USA China Mexico Better Ingredients Better Pizza Better Ingredients Better Pizza Better Ingredients Better Pizza Better Ingredients Better Pizza Hindi English Chinese Spanish Source: (YouTube, 2010) Analysis on Papa Johns Papa Johns uses a standardized tagline for Indian, Mexican, USA and Chinese marekts. Papa Johns have effectively used their CEO and produced high performing ads. Consumers have perceived these ads to be authentic and genuine (Kelso, 2012) giving Papa Johns consumers an image wherein the company cares and is about real people creating a personal connect with the consumer. Overall Analysis: As advertising is a basic necessity in the marketing mix of an international brand, the chosen companies Dominos, Pizza Hut and Papa Johns have translated the needs and wants of their local consumers. Through the use of adapted symbols these companies have also aimed to meet the cultural needs of local consumers. We have also seen that the companies have adapted their languages in different countries, which is intrinsically linked to different cultures (Ghauri and Cateora, 2010). Dominos and Pizza Hut have equalized their effects of both standardisation and adaptation, which is evident in their advertisements and their messages to respond locally. Papa Johns on the other hand have adopted pattern advertising, which can be linked to the concept of thinking globally, acting locally (Ghauri and Cateora, 2010), as the brand has a common mission to provide Better Ingredients Better Pizza, but still has adapted its advertising strategies in different markets. Through this example it is evi dent that B2C advertising is greatly heterogonous as the transferring success across different countries is increasingly difficult and therefore must be adapted. WEBSITES PIZZA HUT INDIA PIZZA HUT CHINA Source: (Pizzahut.com.cn, 2012) PIZZA HUT USA Fig-3.10 Food allergies and sensitivities Fig-3.12 Book it page PIZZA HUT MEXICO Fig-3.16 Nutrition ANALYSIS Pizza Hut USA has a red background which in most western cultures signifies Christmas as it is widely celebrated across USA and Mexico uses brown which means practical, down-to-earth and comfortable (Empower-yourself-with-color-psychology.com, 2009) this encourages customers to make purchases and are attracted to the websites. Pizza Hut India website also has a red background for its homepage and its delivery page. Red in India symbolizes Indian weddings and the Indian bride (Empower-yourself-with-color-psychology.com, 2009) thereby attracting the Indian customer. China has a light yellow background which depicts royalty and honour in Chinese culture reflecting the standard of service provided by the company in China, being compared to a 5* experience. (Empower-yourself-with-color-psychology.com, 2009). DOMINOS PIZZA INDIA Source: (Dominos.co.in, 2012) DOMINOS PIZZA CHINA Source: (Dominos.com.cn, 2013) DOMINOS PIZZA USA Fig-3.27 Tracker Page DOMINOS PIZZA MEXICO ANALYSIS Dominos has standardized layouts of its websites across the globe with white as its background colour. White symbolizes weddings and brides in the USA, and is a symbol of peace and purity in Mexico, India and China (Geert-hofstede.com, 2013) thereby motivating a purchase as customers feel relaxed when on the page. However, adaptations have been made to fit the different markets and bridge the cultural gaps (Ghauri and Cateora, 2010) PAPA JOHNS INDIA PAPA JOHNS CHINA PAPA JOHNS USA Fig-3.44 Investors Page PAPA JOHNS MEXICO Fig-3.45 Homepage ANALYSIS Overall, a certain level of standardization is seen in Papa Johns websites across countries. The websites in all four countries follow the colours of the logo. Green symbolizes new beginnings and white is sign of peace and purity in all four cultures (Empower-yourself-with-color-psychology.com, 2009), which subtly encourages purchases. There is also a degree of adaptation displayed in the websites. Sales promotions, advertisements and languages are adapted in context to the cultural values of each country. OVERALL ANALYSIS Dominos Pizza has a comparatively higher degree of standardization in its website layout in all four countries as compared to the websites of Pizza Hut and Papa Johns Pizza. Dominos website background colour is mainly white in all four countries unlike Pizza Hut and Papa Johns which have adapted their background colours in accordance to the culture of the respective countries. Pizza Hut India has adapted its website layout according to the countrys high-context culture. It shows an employee using various non-verbal communication techniques to promote its products, which is not shown in the websites of the other three countries. However, Pizza Hut does not provide the option of creating your own pizza and pasta, which is offered, by Dominos and Papa Johns. Finally, Papa Johns aims to make a connection with its customers by displaying pictures of its founder and brand ambassador, John Smith on the homepages of all four countries. Therefore, although there is certain degree of standardi zation in the websites of Pizza Hut, Papa Johns and Dominos, there are also certain adaptations that have been made in consideration of the cultural differences in each country. Websites being increasingly important in creating a link with the customers, as it is a direct portal between the brand and the customer, they must be increasingly adapted to accommodate cultural differences. Websites have also reduced the barriers between customers and the company as it has become increasingly accessible over the Internet in multiple countries. SALES PROMOTION Dominos India Dominos Mexico Fig 4.8 ONLINE-ORDER DEALS Analysis: Dominos has standardised its sales promotion in three of the four countries USA, Mexico and India through Facebook uploading coupons, unveiling new items, added to their menu. These promotional items being adapted from their domestic operations are culturally accepted in the countries in which they feature and hence have increased sales and adoption rates in short periods of time (can sales promotions go global). Dominos in both USA and India have used an adaptive approach for their sales promotion through Mobile Applications. China and Mexico both do not have a Mobile Application option for their customers. In USA the app., shows the Pizza Tracker option in which people can track their order progress status (Dominos, 2012). In the Indian app., they have not adopted such style of service to the customers and kept it simple to place an order. Dominos mobile applications technology gives the company a cutting edge advantage as 80% of smartphones have ordering apps (Dominosbiz.com, 20 08). In countries like China and India, Dominos has introduced its 30 Minutes or Free sales promotion. This effective sales promotion attracts new customers as a way of increasing sales in a short span of time. Furthermore, both Dominos USA and India have used the Electronic and Plastic cards option for their customers, whereby, they can send their loved ones greeting cards or vouchers by mail or post for usage in Dominos. Mexico USA have used another system of combining few options to offer to customers who come in a group of 2 or 3 to 5. They can thereby select a type of pre-fixed menu which differentiates with India and China Dominos. Papa Johns India Papa Johns China Papa Johns Mexico Papa Johns USA Analysis: Papa Johns Pizza does not have a mobile application (standardised for the global market) for its sales market in any of the countries, they just keep it normal by online or phone orders. Taylor Swift being one of the most top and famous singers of USA came to an agreement with Papa Johns Pizza of her album RED to be sold along with a Large Pizza as a promotion. Papa Johns, USA started Papa Rewards, a Gift Shop and an E-Gift card facility in only one country which elicits brand awareness through these sales promotions thereby increasing sales. American Football being one of the most popular sport of USA (Usatourist.com, 1998), Papa Johns came up with a two million free pizza scheme in collaboration with NFL targeting the local sport-freak customers (adaptive). Pizza Hut India Pizza Hut USA Pizza Hut Mexico Fig 4.27 Online Deals Targeted Football Followers Pizza Hut China Analysis: Pizza Hut has incorporated the same pre-fixed menus in all countries chosen (India, Mexico, China USA). They have adapted these to meet social and cultural norms. In India, Mexico and China they cater to a smaller group of people starting with 2 individuals, whereas in USA they cater to a larger group of people starting with 8. This aims to target groups of customers. Due to the recession period, the lower-priced chains gained sales and the bigger chains lost theirs sales. To gain some of its lost market share, Pizza Hut launched a $ 10 promotion by which customers could get any pizza, any crust and any topping for $ 10 thereby stimulating an immediate increase in their sales (Franchisedirect.com, 2010). Mexico and USA have used a similar approach towards their customers by setting a contest of winning a double trip to Football finals and Gamer Vacation of Maxim Magazine Party Spot respectively since Football is very well known and famous in both the countries. The Gamer Vacation contest is held mainly to attract the teenage category customers and influencing them to buy more beverages so that they can build the game pieces. Gift cards available in USA and India have been adapted to meet the local market taste through the personalisation of messages. In Mexico China they do not have this type of feature. Pizza Huts mobile application enables customers to place orders online, which has been adapted only in their two big markets USA China. Pizza Hut China has adapted its Childrens Party theme with a South African theme and a London theme as the children are very fascinated by the foreign countries thus getting attracted by such birthday parties (Pizzahut.com.cn, 2012) Overall Analysis: Sales Promotion/marketing activities are incorporated to attract customers and to promote their products (Ghauri and Cateora, 2010). Pizza companies use value meals and promotions/rebates to attract budget minded customers (Franchisedirect.com, 2010). These demonstrations do significantly well in less economically developed countries where prices are out of the reach of customers. (Can sales promotions go global) Dominos quoted that technology is playing an important role in their daily sales as it is convenient for users and customers can use it in their own time as they are more relaxed in ordering over the app. It added millions in revenue for Dominos just via the mobile app. Pizza Hut also quoted that it boosted its sales by $ 1 million in a period of five months from July to November 2009 (the initial period of launch) (Franchisedirect.com, 2010). Papa Johns has not yet adopted any kind of mobile application business for their customers. Facebook and Twitter are becoming a vital medium of sales promotion for the chain of stores. It has been quoted that 85% of the Pizza-chain sales are through promotions and discounts acquired through these social media websites according to the Citigroup Global Markets (Franchisedirect.com, 2010). The previous version of sales promotion was not effective enough since it could not target any specific group. Furthermore, these social media portals are more cost effective methods of marketing and promoting the products (Baker, 2012) India, USA and Mexico have aggressively marketed their products via Facebook and Twitter nowadays while China is still lacking behind this procedure due to government regulations which prevent foreign social media and micro-blogging websites. In order to meet the growing need for social media and microblogging in China the government has introduced an inter-country social media and micro-blogging websites such as Weibo.com, e.t.qq.com, renren.com that incorp orates different sales promotion as mentioned below (Table 1). They restrict these websites to avoid any sensitive issues to be discussed publically and become a revolt against the government officials (Branigan, 2009). Table 1 Websites: Facebook Twitter weibo e.t.qq renren Social Media Micro-blogging Micro-blogging Micro-blogging Social Media Dominos India, USA and Mexico India, USA and Mexico Pizza Hut India, USA and Mexico USA and Mexico China China China Papa Johns Pizza India, USA and Mexico India, USA and Mexico China With the introduction of a variety of sales promotions companies are able to significantly increase short-term sales encourage repurchase and increase buyer switching between brands. (can sales promos go iglobal) Pricing: Dominos Pizza: Dominos USA: General Analysis: At Dominos, by adopting a standardized strategy to their supply chain and dough manufacturing processes Dominos has been able to control price escalations (Fig 5.3) . Their One Brand One System policy (Dominosbiz.com, 1983) incorporates firms using the same core products and proven suppliers maintaining consistency and quality standards across different countries. This standardization has also given rise to increased buyer power from the company giving them a competitive edge in terms of prices of equipment and non-food items. Dominos has also lowered their distribution costs by implementing a shorter internalized distribution channel. Dominos has a set of Master Franchisers who further contract Sub Franchisers adapting itself to meet cultural differences affecting the deeply rooted channels giving increased localized information. (Fig 5.4) Fig 5.4 Master Franchisers and Sub Franchisers Dominos have also standardized their business model that solely caters to delivery and carry out pizza (Doctoroff, 2012). In developing countries although Dominos has incorporated tables in their outlets. Its purpose has not been to change its business model towards in-house dining but in fact to cater to local market needs. This does not affect prices, as high investments in the delivery of a service do not have to be incurred by the company. Papa Johns Pizza: Papa Johns China General Analysis: Papa Johns is aware of the drawbacks of competitor based pricing and hence have focused their pricing strategy by meeting a premium price point (Morrison, 2012). Papa Johns claims that their products are aimed at meeting the needs of those who are looking to purchase products providing them with value and better quality as their tag line suggests- Better Ingredients. Better Pizza. (Papajohns, 2013). This standardized approach that has been adopted has been able to maintain Papa Johns global coordination. Their prices have been set higher than competitors prices communicating the perceived value of the products although they have not been placed at a level where they do not generate sales as Papa Johns is part of the big four pizza franchisers (Franchisehelp.com, 2013). Papa Johns have influenced their prices by standardizing their entry modes into international countries through a franchising model as their products are perishable and need to be located near the consumer and consump tion of the product. Pizza Hut: Pizza Hut India: Pizza Hut Mexico: Source: Nytimes.com, 2010 General Analysis: Pizza Hut has standardized their business model and aims to meet high standards through their increasingly important service scape. Their restaurants give consumers a 5 star feel, which has been replicated throughout their operations in both domestic and international markets. This increasingly high standard of their service scape has increased their costs, as they need to meet a range of standards in terms of staff, furniture, cutlery etc. These significantly increase costs and are reflected through in the pricing strategies. By adapting their pricing strategies at Pizza Hut they have been able to gain a competitive advantage meeting the growing diversity in the food market. Pizza hut also sources their materials and equipment locally which helps manage price escalation. Branding Papa Johns Analysis: Brands today have an increasingly important role as they are termed to be the most valuable assets companies have (Ghauri and Cateora, 2010 p.286). Dominos and Pizza Hut have adapted a their brand over time to match a dynamic market. This can be seen through their change in logo and packaging respectively. Pizza Hut received a negative response from their consumers as the brand had formed a strong relationship with them. Dominos has benefitted from their change and they have adopted this change throughout their operations in USA. Papa Johns a having a transferrable logo has been able to standardize its logo throughout their operations (USA, India, Mexico and China) providing meaningful associations as the brand aims to provide customers with better quality products. Looking at countries like India, China, Mexico and USA companies like Papa Johns, Dominos and Pizza Hut have aimed to further strengthen their brand image with affiliations with other brands like Coca- Cola and Pepsi, which shows (Table 1) the different beverages used by the pizza companies. Conclusion: Despite the profound benefits brought by standardization this report lays emphasis on the fact that in the fast food industry- the pizza market, companies need to be increasingly careful with their marketing activities, as standardization could not bring long-term benefits for the company in an international boundary. This is affected by the fact that cultural differences play a significant role on the success of a product in an international country. Looking at the analysis in the report advertising has been greatly affected by subtle differences as suggested by Edward Hall in this theory of High Context or Low Context cultures. The chosen companies have adapted their advertising efforts to incorporate visuals, music and information by being locally responsive. Advertising in a B2C environment must be increasingly heterogeneous as transfer of success is becomes greatly difficult. Looking at the sales promotions adopted by Dominos, Pizza Hut and Papa Johns in order to gain a short-term response in increased sales these companies have been greatly responsive to differences in cultural norms, their target markets and government regulations in dissimilar markets Pricing has also been a determinant in the success of a company in an international country. The findings suggest that pricing must be alert to accommodate national customer purchasing powers. Different stages in the evolution of the PLC in chosen countries like China, India, Mexico and USA also greatly affect the pricing of a company thereby resulting in the success or failure of a brand. Marketing activity that incorporates branding analyses the fact that with a standardized brand in international boundaries like Papa Johns gives increased brand coherence and is easily transferrable into an international markets. Pizza Hut on the other hand having created a personality with its customers could not alter its brand name and logo, as customers were not accepting of the idea. Having placed significant amounts of emphasis on the closest form of contact between customers and the company, Pizza Hut has used an innovative concept wherein a man guides customers through the Indian website meeting subtle cultural associations in terms of gestures and facial expressions. Dominos have also been innovative adapting their websites to meet the growing technologically savvy customers and have introduced new tracking techniques etc, giving customers a clear understanding of where their pizza is during the production and exactly how long it will take. Owing to these marketing activities analyzed in the report it is evidently clear that companies although focus on sales promotions being short term, in order to gain long term benefits the company must adapt itself meeting local requirements. These companies as seen also provide enough standardization so as to reap benefits from brand salience and resonance.

easy rider: a pursuit of American identity Essay -- essays research pa

Easy Rider: An Epic journey into the unknown For the American dream Easy Rider is the late 1960s "road film" tale of a search for freedom (or the illusion of freedom) and an identity in America, in the midst of paranoia, bigotry and violence. The story, of filmmakers' Fonda/Hopper creation, centers around the self-styled, counter-cultured, neo-frontiersmen of the painfully fashionable late 60s. As for the meaning of Easy rider, Peter Fonda (Wyatt) said in an interview with Rolling Stone magazine,  ¡Ã‚ §it is a southern term for a whore ¡Ã‚ ¦s old man, not a pimp, but a dude who lives with a chick. Because he ¡Ã‚ ¦s got the easy ride. Well, that ¡Ã‚ ¦s what ¡Ã‚ ¦s happened to America, man. Liberty ¡Ã‚ ¦s become a whore, and we ¡Ã‚ ¦re all taking an easy ride ¡Ã‚ ¨ . However, their journey is far from an easy ride; it is a unsettling, frightening and revealing experience rounded up in self-destruction. Introduction to Easy Rider (1969) Easy Rider is a counter-cultural, experimental, independent film for the alternative youth/cult market, with sex, drugs, casual violence, reflecting the collapse of the idealistic 60s. The film does not have a clear plot, and its artistic merit is also doubtful, as a film critic Peter Biskind said,  ¡Ã‚ §It had little background or historical development of characters, a lack of typical heroes, uneven pacing, jump cuts and flash-forward transitions between scenes, an improvisational style and mood of acting and dialogue, background rock 'n' roll music to complement the narrative, and the equation of motorbikes with freedom on the road rather than with delinquent behaviors. ¡Ã‚ ¨ However, it presents an image of the popular and historical culture of the time and a story of a contemporary but destructive journey by two self-righteous, drug-fueled, anti-hero bikers eastward through the American Southwest. Their trip to Mardi Gras in New Orleans takes them through limitless, untouched landscapes including Monument Valley, various towns, a hippie commune, and a graveyard. However, they inevitably encountered local residents who are narrow-minded and hateful of their long-haired freedom and use of drugs. Extremely successful and low-budget, this film has won the 1969 Cannes Film Festival ¡Ã‚ ¦s award for the Best Film by a new director. The film also received two Academy Award nominations: Best Original Screenplay, and Best Supporting Actor for Jack Nicholson in ... ...ay ¡Ã‚ ¨, but instead of peace and enlightenment, they experienced confusion and disillusion. At the end of the movie, the two protagonists experience hallucinatory emotions, where we can see intense colors, kaleidoscopic swirls, and distorted shapes and forms. They search for enlightenment, while inveighing agsint civilization ¡Ã‚ ¦s hypocrisy and brutality. Their rootless, drifting pursuit of the American dream and the promise of sex, drugs, and rock 'n' roll has been questionably successful, dissatisfying, transitory and elusive. Wyatt believes there may have been another less destructive, less diversionary, more spiritually fulfilling way to search for their freedom rather than selling hard drugs, taking to the road and being sidetracked, and wasting their lives. ƒÞ For all its counter cultural reflections, the movie does not portray the youthful movement uncritically, rather it provides an ambiguous ending, implying that excesses, even counter cultural ones, can be harmful and destructive. David Hopper also defines this film as anti-counter cultural. The romance and dream of the American highway is turned menacing and deadly ¡XThey looked for America but couldn ¡Ã‚ ¦t find it anywhere.

The Dreamer and the Dream :: Personal Narrative Essays

The Dreamer and the Dream Even after all these years of dreaming I am still dumbfounded by the intricacy and originality of the "props" that lie scattered across the dream stage. One of my dreams, for instance, featured a carefully crafted letter from a past love which included a map of the Pacific Coast near Seattle with a cardboard sailing ship that slowly sailed south by southwest as I lifted the page. It was so clever that I wondered out loud "how did she do that?" and turned over the page to discover a small slit made rigid with a careful application of black wax. The ship was attached by a pin which passed through the slot; the pin had a small black plastic cap that kept it in place. The mechanism was crafted so that the force of gravity caused a stately procession of the ship shortly after the page was lifted. So that's how the letter worked, but how did the dream itself work? I won't ask what it "means," but, in general, how do dreams do what they do? Are there any patterns we can detect? If I could turn my dream over what kind of pins and slots would I find? The basic pattern I sense is a dichotomy, two distinct and often opposing forces: the dreamer and the dream. The dreamer is like a hobbled version of my waking "self." Perspectives in a dream often shift in bizarre ways - one minute I am watching a movie, the next I am in the movie, first as one character then as another - but there is generally a "me" in the dream. When people describe dreams they say "I did this. Then I saw that." Despite all the shifting imagery we perceive ourselves as being "in" the dream. But the me in the dream is different from the me I experience in waking life. For one thing, I can't seem to think clearly in dreams. I've had dreams in which I struggle at great length with some simple mathematical problem; upon waking the answer is obvious. I sometimes try to take notes in my dreams but to no avail: the dream "me" cannot read. (I can "pretend read", that is, I can look at a newspaper or letter and seem to read a story, but I'm not actually seeing the words; even if I try to write I cannot see the actual words I've written. The Dreamer and the Dream :: Personal Narrative Essays The Dreamer and the Dream Even after all these years of dreaming I am still dumbfounded by the intricacy and originality of the "props" that lie scattered across the dream stage. One of my dreams, for instance, featured a carefully crafted letter from a past love which included a map of the Pacific Coast near Seattle with a cardboard sailing ship that slowly sailed south by southwest as I lifted the page. It was so clever that I wondered out loud "how did she do that?" and turned over the page to discover a small slit made rigid with a careful application of black wax. The ship was attached by a pin which passed through the slot; the pin had a small black plastic cap that kept it in place. The mechanism was crafted so that the force of gravity caused a stately procession of the ship shortly after the page was lifted. So that's how the letter worked, but how did the dream itself work? I won't ask what it "means," but, in general, how do dreams do what they do? Are there any patterns we can detect? If I could turn my dream over what kind of pins and slots would I find? The basic pattern I sense is a dichotomy, two distinct and often opposing forces: the dreamer and the dream. The dreamer is like a hobbled version of my waking "self." Perspectives in a dream often shift in bizarre ways - one minute I am watching a movie, the next I am in the movie, first as one character then as another - but there is generally a "me" in the dream. When people describe dreams they say "I did this. Then I saw that." Despite all the shifting imagery we perceive ourselves as being "in" the dream. But the me in the dream is different from the me I experience in waking life. For one thing, I can't seem to think clearly in dreams. I've had dreams in which I struggle at great length with some simple mathematical problem; upon waking the answer is obvious. I sometimes try to take notes in my dreams but to no avail: the dream "me" cannot read. (I can "pretend read", that is, I can look at a newspaper or letter and seem to read a story, but I'm not actually seeing the words; even if I try to write I cannot see the actual words I've written.

Voting Behavior - What Determines Vote Choice? Essay -- Politics Polit

Many political science researchers study the forces that drive the vote. One of the earliest, and most well known, books about election studies is The American Voter. Written in 1960, the book tries to explain a model that describes what drives Americans to vote the way they do. The model suggests that social factors determine ones party identification, which determines one's issue positions and evaluation of candidate's characteristics. These forces all work together to determine how one will vote. This model may or may not still hold true today, as political researchers are not in agreement as to what exactly drives the vote. One thing that does remain true, however, is that factors such as social groups, party identification, issues, and retrospective evaluations all play some part in determining the vote. Although issues play a role in determining vote choice, social forces and retrospective evaluations are the most important factors the American public takes into consideration when deciding who to vote for. Fewer Americans identify with a political party today- in 1992 about 39% of the American public considered themselves as Independents. Before the 1982 election only 35% reported that they were Independents. This suggests that party identification is on the decline despite the American Voter finding that most everyone had a party identification and that their identification did not change much over their lifetime. (Abramson, Aldrich, Rohde, 225) Many people change their opinion about an issue over time, and only feel strongly about a few issues. Because Americans lack the knowledge of politician's positions on issues, and lack opinions of their own for the most part, they rely on other factors when determining who... ...ming. Retrospective evaluations require little knowledge or time and anyone can evaluate the President and the economy fairly quickly. Issues are always going to be important to the few that actively support them, but for the most part we rely on social groups and party identification, or retrospective evaluations when an incumbent is running, to help us decide who to vote for. BIBLIOGRAPHY Abramson, Paul R., John H. Aldrich, David W. Rohde. Change and Continuity in the 1992 Elections. 1995. Washington DC: Congressional Quarterly. Campbell, Angus, Philip E. Converse, Warren E. Miller, and Donald E. Stokes. The American Voter. 1960. New York: Wiley. Erikson, Robert S., Kent L. Tedin. American Public Opinion. 1995. Massachusetts: Allyn and Bacon. Luker, Kristin. Abortion and the Politics of Motherhood. 1984. Los Angeles: University of California Press.

Last Words Essay

Her last words will live forever with me. The night before my grandmother died we said our last good-byes in hopes that she would rest in peace knowing that we loved her. I had known her for 35 years, and in those 35 years we had become extremely close. She was not only a grandmother to me but also a friend and a confidant. I feared the day that I would have to deal with the pain and the realization of losing her. Although I knew that day was coming, I didn’t want to let her go. She passed away almost ten years ago, in October, but it still feels like yesterday that I was standing over her deathbed and telling her that I loved her for the last time. I am just now coming to grips with the pain and loss I feel when I think of her. My family and I were sitting down at home having dinner, and we received a phone call. My mother answered the phone. It was a nurse calling from â€Å"Saint Francis Medical Hospital†, where my grandmother was a patient in intensive care unit (ICU), also known as a critical care unit (CCU). The nurse said to my mother, â€Å"Fermina is not doing very well and she might not make it through the night. You and your family might want to come and say your â€Å"good-byes.† My mother’s tan face turned pale white, and tears began to fill her deep brown eyes. She looked as though someone had punched her in the gut, as a long tear came down her face and a look of fear and sadness had over taken her to a different world. After she got off the phone she was shaking like a naked child on a cold night. Through great gasps of breath she filled the family in on what was going on. My mother was very upset to drive so I had to drive to the hospital. We wanted to be by my grandmot her side. In silence we reached our destination, and I was extremely hesitant to go in because I knew what I had to face. I was afraid of death, of losing my grandmother. When I found enough courage to at least enter the hospital ICU unit, I felt emptiness inside of me that I had never felt before. I was cold and the halls were dark, almost like I had entered a dungeon. As we were walking, my family and I passed the nurse’s station. I could tell that they  recognized who we were because the heavy-set one with red hair curled in a bun atop her head began to cry, and the other nurse that look thin as a noodle with brown hair even ran toward us and gave us hugs and her condolences . Trying to fight back the tears, the nurse said to me sadly, â€Å"Your Nana loves you very much; every time she sees you she gets a twinkle in her eyes.† As we embraced I began to think about all the times that I was with my Nana and how much fun we had. I began to cry. Sobbing, I realized that time was passing by and that I had not yet seen my grandma. Not wanting to accept the fact that she was going to die, I reluctantly began to walk toward her room. My shoes made slight squeaking sounds, but all I could focus on were the rectangular square white ceiling tiles and the sadness in my heart. The hallway that led to her room was dark and dreary; it smelled slightly of urine. There was a slight draft, and I heard the other residents moaning for help. I was horrified—reliving that feeling I got the last time I was in a haunted house. It seemed like the hallway had gotten so much longer since the last time I had walked down it. As I approached the thick, brown wood door, there was a blue and white nametag on it (about the size of a Pop Tart) that said â€Å"Fermina Pellot† in large, black block letters. I was not ready to go in and see my grandmother in her death bed. However, it was time to face the music; the moment in my life that I never wanted to happen was right before me. I chose to stay outside and get my composure. I watched my father and sobbing mother go in and say their good byes, and both come out with tears streaming down their faces. â€Å"Is she talking?† I asked. â€Å"Not a word,† cried my dad, his stern, olive face now broken red with sadness. It was my turn; the thought of not even going in crossed my mind, but I knew I would regret it. Hesitantly I took one step into her room, and I saw one of my most favorite people in the world laying in the bed on the left. She just lay there with her eyes softly closed in a state of tranquility. I smiled at her, and she did not respond; at that time a sense of loneliness overcame my body. Her complexion was transparent, her body skinny and fragile and her light pink mouth was gapping open. I walked closer to the bed and she began to breathe heavier and heavier. She could sense my presence. I reached for her hand,  and it was ice cold. It was difficult for me to see her like that. There was so much that I wanted to say, but the words caught on the lump in my throat. Forcing them, I spoke loudly in hopes that she would answer, â€Å"Hi, Nana; it’s me Luis. We just came to see you, and it looks like you’re not doing very well. I brought you your favorite drink, Coca Cola.† No words came from her mouth, not even a whisper. But she gave my hand a squeeze. I leaned over the rail on the bed and gave her a hug. I pushed back her spider-web-like hair with my mouth and whispered to her â€Å"When you leave you will be taking a big piece of my heart, but you will be leaving an even bigger piece of yours.† Having not said one word all night, she looked up at me and whispered loudly, â€Å"Mijo (son), I love you so much,† as a tear trickled down her face from her right eye. Then she returned to her comatose state. I wiped the tear off of her face and said, â€Å"I love you.† Even though that was one of the worst feelings that I ever had, it was also a relief to know that she loved me. That night left me empty and sad, but when I woke up the next morning, I knew that she had passed, and I was okay with it because I knew that she was in a better place. Even though Nana is gone and it has almost been 10 years since her death, it is still hard to fathom the idea that she is no longer physically in my life. I miss her, but I know that she loves me because of her last words. She still lives on within me and her words carry enormous weight. More than we sometimes think. They often impact people for decades, providing the courage to press on or one more reason not to give up on life.

Community College Essay

Community college is made up of an atmosphere of many di? erent categories. We have your tradi? onal, untradi? onal, veterans, and single parents. Some are there to transfer and some to get an associate’s degree while one of the biggest reasons is because they simply cannot a? ord the university price. â€Å"John Holt† (Three Kinds of Discipline) is very compliable with the categories in a community college. You need a great deal of discipline to succeed here reality sets in and if you are not disciplined then you will fail out and waste a lot of money. You  will always make mistakes while being here but learning from those mistakes is what will make you a be*er student. While you a*end you will create a lot of friendships and several kinds of them. â€Å"Judith Viorst† (Friends, Good Friends, and Such Good Friends) you will have your convenience friends, your historical friends, opposite sex friends, and in? mate friends. Your tradi? onal students are the students that a*end college right a/er they get out of high school or are under the age of 25. untradi? onal students are your students that are above the age of 25 and are a*ending college to move up in their job or just wan? ng a career the  needs a type of degree so they go to school. Veterans are a*ending the school to become a higher rank in the military or because they are searching for a new career a/er they 3nish there term. There are also single parents that work a full ? me who a*end the school at night while there kids are at a babysi*ers house or with a friend they go to be promoted in their job the job sends them to get a degree or they could be a young parent who needs to get credits so that they can get a good job to provide for their family. To be disciplined at college could poten? ally be the most important aspect to be a successful student. The reality sets in and students quickly realize they need to discipline themselves to study, do homework, and write essays. Discipline of a superior force is another way students can succeed as well. This may help because fear of disappoin? ng an instructor or a parent. A lot of friends will be made as you a*end college you will have di? erent groups of friends as well. You will have your convenience friends who you see as you are wai? ng in between classes and small talk about li*le things some of them you get along with and talk every day and others you’ll talk with once a week and possibly never even get their name. You  have your historical friends who you have grown up with since elementary school and can talk about anything with these are the friends you hand out with out of school with you go out to par? es with, watch spor? ng events and 7at out just hang out with. You meet some friends that are the opposite sex as you these are the ones who you may try a li*le too hard to impress or you might get along great with them great you may even become in? mate friends which is being in a rela? onship with them you could even possibly marry them. These are the categories that make up the atmosphere of community college and the kinds of students that make it up.

Causes And Effects Of Suicide

Suicide is an action whereby a person ends his or her own life. According to Conner (2009), the 1 lath main cause of death for all ages in the united States was suicide in 2005, which is the 3rd leading cause for people between 15 and 24 years old. This showed that children have a higher risk for committing suicide compared to most of the other age groups. High requirements from the parents to the children will lead to increase in rate of death.Firstly, when the requirements from the parents are too high, this causes the children to eel stressful. As the parents want to improve the image of the family, they expect their children to do better than the others. Sometimes, as the requirements from the parents are too high, the children will feel stressful. Besides that, when the parents themselves are successful persons, they will expect that their children can be more successful than them. Most Of the rich family would like to send their children to attain a four-year-college degree (Ch ild Trends Databanks, 2012).Therefore, children will have negative self- lining because they feel like they cannot reach their parents' target (Reader, 2012). Then, because of stress, the children cannot fulfill the requirements and they feel depressed, and then end up will suicide. According to Newman (201 3), if the parents' requirements are too high, when children cannot fulfill the requirements, their self-confidence may be destroyed, and their desire to succeed may disappear. When they feel depressed, they cannot concentrate on doing anything and will give up on doing anything.According to Lickerish 201 0), depression will cause a person to have thinking like they do not contribute anything to anyone in this world, and it makes no difference even if they do not exist in the world. Because of that, the person will start to think about suicide without letting anyone know about the plan, and finally committed suicide. Next, after the children died, their parents will feel sad and regret, some of them which could not accept the reality will follow their children's step, and this causes the rate of death increases.For example, a ether committed suicide by hanging himself on a tree one year after his 16 years old daughter committed suicide (Hurwitz, 2014). This showed that suicide of a person may become a factor that influence other people, for example, families, relatives, and friends to follow the footsteps of the person and commit suicide as well. According to Jejune, Grapnels and Grapnels (201 1), among all the deaths in United States each year, death by suicide consists of 1. 3%, while for age between 15 to 24, death by suicide consists of 12. 3%.Last but not least, the high death rate is mostly contributed by the unreasonable expectation by the parents. To reduce the rate of death, family acts as the most important character by paying more attentions and taking good care of their children as well as do not make the children feel stressful. For the childre n themselves, they should always have positive thinking and get some advices from family or counselor when facing some problems. When a person died, there are some family left by the people and they might commit suicide. So, to reduce the rate of death, we should help them to escape from the shadow of the death of suicide.

Black Panther Organization Essay

The African American people, living in the United States of America, are one of the minority groups in the country that experience terrible situations wherein they are marginalized. This group of people have been often targeted by acts of violence, racism, bigotry, unfair treatment and other acts of injustice. Every once in a while, there are selected individuals who fought for the cause and the rights of the African American people, individuals like Martin Luther King Jr. and Malcolm X are familiar names from the black Left. It also included â€Å"radical black theologian James Cone, left-wing black civil rights activist James Forman, left-wing black sociologist Robert Allen, 1960s radical black essayist Julius Lester, and James Boggs, black worker-socialist writer and activist (Mc Cartney 133). † Standing shoulder to shoulder with these individuals who contributed largely to the advancement of the African American cause is one of the very prominent groups that became the vanguard that defended, protected and advanced the cause of the African American people as an organization. And this is the Black Panther. This paper is focused on discussing several important aspects about the Black Panther as a political organization that influenced the society as much as it influenced its individual members, in the process of establishing the social prominence and influence that the group managed to create for itself since its creation and during the time before it declined to power and social clout. The Black Panther History To be able to understand the Black Panther Party better, it is important to know how the organization started, what prompted the formation of the group, how it rose to social prominence, how it managed to recruit more members and grow in numbers, the goals and ideas of the Party and how it eventually affected the society. While there are historians who would talk about the chronological development inside the Black Panther Party to attribute to the beginnings of the party, there are those who will explain the beginnings of the party in different manner. They explain how the party was a result of the efforts of some of the people who believed that it is about time that a group is organized. There is an organized approach towards fighting the social injustice that the African Americans in the country are facing. While other historians point to the date, the founding father of the Party and other data to establish the roots and early beginnings of the Party, others simply refer to the beginnings of the party as more of a collective reaction by the people who cannot take the social injustice and oppression any longer. â€Å"It grew out of the social evils of an unjust, oppressive system (Seale 3). † Some believed that the creation of the Black Panther Party was a product of a necessity. While others believed that the creation of the group was a result of a calculated scheme undertaken by the founder and early leaders of the group. They foresaw the change coming in the national and international social spheres and saw that such a group with the intentions like the Black Panther party has the potential to prosper and be an important social institution (Seale 3). Others merely believed that the birth of the Black Panther party traced its roots on similar vein like equally radical group which broke away from the original nationalist organization and decided that it was best to create a group which is more radical to achieve more concrete actions and results; considering the party as something created after the â€Å"split† that happened in the ranks and in the strategy of the Student Nonviolent Coordinating Committee or the SNCC (Simpson, Yinge 424). â€Å"While it was, at the same time, a very strong sign that a part of the nationalist movement is moving towards radicalizing its actions, its beliefs, its tenets and other aspects of the organization design to accomplish social change (Simpson, Yinge 424). † The Black Panther Party officially became an organization after founders Huey P. Newton and Bobby Seale created the organization on October 15, 1966. It started with the name Black Panther Party for Self Defense. This is because the main thrust of the organization was the protection that the African Americans desperately need during the time when most of them believed that they are defenseless from the racist attacks on them. This attack was done by white police officers who came to symbolize the role of the main oppressors in the ideals of the group that would be later known via its shorter name, The Black Panthers Party (Simpson, Yinge 424). The Rise The rise of the Black Panther Party was attributed to the time immediately after the foundation. Most historians noted that the rise of the group to social prominence happened sometime in the late 60’s and in the early 70’s (followed soon after wards by the steep decrease in popularity halfway through the 70s). The rise to prominence was attributed to the efforts, success and concrete actions that the group has undertaken and achieved through the relatively short influential period that the group had. Many people believed in the ideals of the group, especially the ten-point program and the belief of the leaders that there is no reason why people from different racial background can’t get along with each other. This was the idea that the Black Panther and its leadership was trying to put forward. Because of the admirable ideology, many supported the group, allowing the group to rise to fame and prominence especially in cities, states and neighborhoods where Black Panther Party chapters are visible and active (Lazerow, Williams 84). The Black Panther Party was successful in achieving prominence because of its presence in many affairs that made them a household name. Soon, people were already aware of the Black Panther party, especially after numerous incidences with the police and the very active radicalism and activism that the group is not afraid to show in the streets. They were part of the consciousness of the masses, may it be the white or the black. The media and the press contributed to the growth of the Black Panther Party by talking about it in the newspaper, in the television and in the radio (Jones 41). The mass communication tools paired with the word of mouth improved the reputation of the Black Panther party and communicated to the people who they are and what they want to do. This act of reaching out to the people and reaching out to the government through violent and non-violent actions gained nationwide support and catapulted the organization into new and greater heights never experienced before by the Black Panther Party (Jones 41). An important note that serves as proof of the rise of the Black Panther Party in the society is the rise of the position of the organization particularly in the American left wing movement during the height of its social influence. Many believed that there was actually a time that the Black Panther Party was the leading organization that controls the leftists in the country, that the group is actually armed with a high level of clout and influence to go with a high number of Party members including soldiers who are armed and are willing to resort to acts of violence through the use of lethal force to defend its claims and social rights which it believed was, for the longest time, denied to them (Simpson, Yinger 424). â€Å"For about five years, the left wing of the black protest movements was occupied by the Black Panthers. Reference to the period when they were subjects of public attention and controversy may be of value in suggesting some of the consequences of harsh confrontation as a way of trying to increase interracial justice (Simpson, Yinger 424). † Even if the authors believed that the Black Panther Party ruled the American left for half a decade, their influence and role in the civil protest action for the African American rights and privileges extended a few more years before the perceived height of their power and a few years later leading to the decline of the influence of the organization. The Fall But just like any other good thing, the fervor that was the flame of the organization was soon consumed, and just like any other organization, the Black Panther Party was vulnerable to internal strife and external pressure. There are those who believed that a large part of the fall of the group was attributed to the negative publicity that the group had during the time when its founder Huey P. Newton was put under trial after he was apprehended as a suspect for manslaughter. Of course, there was also other internal instability that contributed to the collapse of the organization. With the changes that are happening inside and outside of the party and how the party was responding to it in return, it became clear through the signs that were displayed by the Party and its members that it would not be long before the group completely loses the breadth and depth of public support, social prominence and popularity that it once had, leading to the chapter in the life of the Black Panther party known as their fall from social prominence. One day, the group stopped becoming the leader of the American revolutionary left (Jones 286). Another possible reason why the Black Panthers lost its influence and power and the hold of the sympathy of the masses is because it disintegrated from within and imploded eventually. It was because of the problems that the Black Panther Party has to face internally, particularly the friction that was created after some of the women members asserted more and more power and influence and tried to be independent and authoritarian individuals themselves. It resulted in the subjugation of some of the male members of the Party, a development which is not in line with the thinking and dogma of the Party (Jones 286). â€Å"It is female chauvinism and Black women’s complicity in the castration of Black men primarily through the receipt of an alleged economic advantage that destroyed relationships and families in the Party and elsewhere (Jones 286). † What happened was an ironic and odd twist of fate. In the pursuit of equality and justice, the Black Panther Party made it a point that inside the group no, form of injustice would happen. That is why, they did not try to undermine or put the women members in a lower echelon. But this move proved to be one of the sources of confusion because some women had a distracted and distorted view of the essence of women empowerment inside the party, living the Party ideals about women members somewhat differently and counter to what the male Party members expected of them (Jones 286). â€Å"Obviously influenced by the pseudo-historical analysis of Black woman as domineering matriarchs and was seemingly unaware (or unconvinced) of the revised Party rhetoric highlighting the significance of revolutionary comrade sisters to the movement (Jones 286). † Perhaps, the most notable reason for the fall of the Black Panther Party – aside from allegations of internal strife, the participation of its members in illegal activities and the negative image it has been generating through continuous acts of violence directed against law enforcement agents some of whom are fellow African Americans – is the trial and eventual death of Newton. Newton was considered as a charismatic, intelligent and powerful leader that held the group strongly together during his time. But when he started losing control of the group, the group faltered and failed (Mc Cartney 133). â€Å"Newton was undoubtedly the most forceful, the best-known, and the most ambitious theorist-practitioner of left-wing Black Power, and for these reasons alone his profile is a small-scale representation of the entire Black Power left (Mc Cartney 133). † The Ideas There is a saying that the leader or founder of the group and what he or she stands for greatly describes the ideas and the general ideologies of the group. In the case of the Black Panther Party, understanding the ideas of the groups can be made by understanding its founder Huey P. Newton. Analysts believed that Newton symbolized what the group is all about, including the leanings of the group towards what John T. Mc Cartney explained as counter-communalism or the idea that the civil rights advocates demanded not a separation by the African Americans from the rest of the US, but a change in the system that can improve the lives of the African Americans in the country (Mc Cartney 133). This was one of the important aims of the organization and its founder represented what the group was aiming for. â€Å"In the 1960s, certainly the most visible, if not the most articulate, advocate of Counter-Communalism was Huey P. Newton, the leader of the Black Panther Party (Mc Cartney 133). † The Goals and Aims The main goal and aim of the group is to influence social and political spheres. The leadership provides sufficient and equal attention to the needs of the African American population and not subject this particular minority group in further acts of discrimination and marginalization. The Black Panther Party, like any leftist group, talked about giving the people what they deserve, what they need, what was deprived of them in the past, what they need in the future, pressuring the government to yield to their demands and using the power of the strength of their number as leverage to gain prominence and voice that can help the government hear their demands and act upon these demands efficiently and in a just and satisfying manner (Simpson, Yinge 424). The Black Panther Party, no doubt, was a different group compared to the other groups for African American civil rights advocates that came before. After its time, historians, critics and analysts believe that at some point, the Black Panther Party, despite its reputation for violence and police clashes, also shares some similarities with other groups, organizations and movements in the US that looked after the welfare of African American. One of the similarities that the Black Panther party shared with other groups is the aim which the Party and the other organizations wanted to accomplish (Simpson, Yinge 424). Although there are little differences, all in all, the aim of the Black Panther party was very much similar to the aims of the nationalist movement and groups in the US during the time of the Black Panther Party. â€Å"The aims of the Black Panther were similar to those of other Black Nationalist groups, except perhaps for the explicit demands that the government furnish jobs and decent income for all (Simpson, Yinge 424). † The Members The Black Panther Party is composed of male and female African American sympathizers and activists. They recruited heavily. The group was full in ranks in no time, establishing its presence in areas that included Los Angeles, Chicago, New York and other key cities and states. These same locations are where the group’s newspaper which goes by the same name was printed in large scale and heavily distributed for information dissemination. Like any other organization, the Black Panther assigned individual and group tasks. The duties and responsibilities of each member were, in detail, different from each other but in scope similar since they all worked to achieve one single goal (Lazerow, Williams 37). The higher echelon members of the Black Panther Party membership were the ones responsible for the role of the party as a spokesperson of the African American communities who, prior to the creation of the Black Panther Party, was speechless and was not heard by the local and national leaders. Some of the members of the party were tasked with gathering information about the grievances of the African American communities; while some are tasked in double checking these facts so that they are credible and real (Lazerow, Williams 37). The leaders of the group are the ones who present this information to the government officials who are responsible for the different aspects of the grievances that the African American citizens are laying out for the government to address and take action on. â€Å"Party activists also defined their anti-colonial politics in terms of pushing onto the municipal political agenda the concerns of local residents – who needed jobs, better health care, improved schools, and repaired streets (Lazerow, Williams 37). † Contrary to the belief that all Black Panthers did was instigate and involve themselves in violent protests, they also have political maneuvers that included talks with leaders so that reform is achieved. An important characteristic of the Black Panther Party members is its role not just in activism but also in pro-active vigilance. At the time of the rise of the Black Panther party to prominence, the lives of most African American (particularly male) involves violence, sometimes resulting from individual or gang-related violence or even from acts of violence committed by white police officers and law enforcement units (Lazerow, Williams 37). The Black Panther Party tried to answer and remedy this problematic situation by actively moving towards police monitoring of acts of harassment and unjustified physical assault towards African Americans. This is a part of the overall strategy to remove the presence of injustice in the country which is centered among African American minorities and is reflected through acts of wanton violence and unchecked aggression by the white police officers towards African American males (Lazerow, Williams 37). â€Å"The Panther’s famous ‘policing the police’ drew attention to the spatial remove that white Americans enjoyed from the state violence that had come to characterize life in black urban communities (Lazerow, Williams 37). † The members of the Black Panther Party were unafraid to go head-on with the white cops. Their boldness somewhat pushed the white cops back to a more acceptable sense of self control and self regulation. This is an important victory for the Black Panther Party and its members. The Effects they had on Society The Black Panther Party became popular and significant not just because of how the party managed to recruit so many members in a short period of time. More importantly, it became prominent because whether the detractors of the Black Panther Party accept it or not, the organization managed to accomplish something and actually had significant influence in the society especially during the height of its power. It convinced many people to believe and join their cause, which lead to the creation of a Black Panther Party that is filled with many members who are idealists who finally found an organization to which they can affiliate themselves with and actually expect to do something concrete about the current situation of African Americans in the US (Rabinovich, Reinharz 235). Perhaps one of the important social relevance that the Black Panther Party achieved and what other people actually believed they did was the ability to identify important points of concern present inside the society; one of which is the pertinent and relevant information concerning the presence of discrimination in the particular localities where localized Black Panther Party units operate. Wielding credible information, and managing to send this information not just to the authorities who need to do something about it – who should do something about it – but to the public who needs to know about it and who is inspired and at some point agitated by what they learned from the Black Panther Party, is one of the things that it managed to effectively do especially during the height of its power and social prominence. â€Å"The Black Panthers of Detroit or Chicago had no difficulty in pinning down the exact points at which there is discrimination (Rabinovich, Reinharz 235). † In some ways, what made the Black Panther different is its synthesis of many different aspects that involved the left-leaning movement that it has managed to assemble and establish (Rabinovich, Reinharz 235). The Black Panther has taken key concepts from the past and the future and moved from national to international analysis of social issues that made them a significant group during their time and in the height of the group’s power and social influence. â€Å"By reclaiming the tradition of black radicalism that the Cold War had suppressed and linking it to the concrete concerns of black communities, the Party joined the black rights struggle in the United States to a global analysis of capitalism and imperialism (Lazerow, Williams 37). † The Black Panther Today But despite the presence of Black Panther and the task that it set about in accomplishing, oddly, the Black Panther itself as an organization was nonetheless victimized by the same problem that it is trying to solve – to have the African Americans be treated equally as how the society treats the white American citizens during its time. Then, and now, the Black Panther experienced the stigma of the African American people which it represented. Proof of which is the fact that the Black Panther as a group was still viewed or presented by the media and the rest of the society in a way that sometimes creates misconceptions about the group. Due in some part because those which talks about the Black Panther, like the media and the historians, somewhat leaned towards white Americans. That is why even now, several African American historians, writers and critics still make it their responsibility to ensure that the contemporary public is correctly informed. IT is because of the belief that there are many anti-Black Panther and anti African American propaganda that circulated in the past which may have influenced the thinking, attitude and perception of the modern day people about the Black Panthers. â€Å"There are a lot of misconceptions about the Black Panther Party. I wanted to write this book so people could have a better insight into the inner workings of the Party, so that people would have a more true understanding of the Black Panther Party – what it really does, the kind of people who are in it, their everyday lives, the things that have happened to the Party (Seale, p3). † Conclusion The Black Panther Party will always be an important name in the analysis of the different US-based African American social rights advocacy groups. In retrospect during the height of the influence of the Black Panther Party in the society, it can be noticed that the Black Panthers became a success and earned the sympathy of the people because of what it managed to accomplish, what it managed to integrate in its essence as the group improved and developed through the years, what it managed to include in its collective fight for the cause and need of the African American people in the US. The group touched concrete and critical layers of social concerns especially those which affected the African American people. It managed to balance political dialogue with immediate and simplistic social needs without being vague or general. The group proved critical as well as constructive in their pursuit of answers and in providing solutions that can benefit the African American citizens. â€Å"At the heart of the Panthers’ anti-colonial politics was an analysis of the relationship between urban black communities and the post-war American metropolis and a critique of the concept of liberal free markets in urban property, employment, and housing, on the other (Lazerow, Williams 37). † Works Cited Jones, Charles E. Black Panther Party Reconsidered. Black Classic Press, 1998. Lazerow, Jama and Williams, Yohuru. In Search of the Black Panther Party: New Perspectives on a Revolutionary Movement. Duke University Press, 2006. McCartney, John T. Black Power Ideologies: An Essay in African American Political Thought. Temple University Press, 1993. Rabinovich, Itamar. Israel in the Middle East: Documents and Readings on Society, Politics, and Foreign Relations, Pre-1948 to the Present. Brandeis University Press, 2007. Seale, Bobby. Seize the Time: The Story of the Black Panther Party and Huey P. Newton. Black Classic Press, 1991. Simpson, George Eaton E. , and Yinger, J. M. Racial and Cultural Minorities: An Analysis of Prejudice and Discrimination. Kluwer Academic Publishers, 1985. The Black Panther Organization. 2008. 23 November 2008 .