Trend Analysis for Myer Assignment Example | Topics and Well Written Essays - 750 words

Trend Analysis for Myer - Assignment Example A new building was built and completed in 1914. From this base, Myer build the largest departmental stores in Australia (Harold, 2010). The death of Sydney in 1934 saw the management passed to Elcon Myer. In 1938, Elcon Myer passed on, and the management was passed to their cousin, Norman Myer, who led the company till his death in 1956. Myer then grew by promoting growth in its own stores and acquiring other stores (Harold, 2010). Taking the 2009 sales to be the base of analysis, the recorded sales in 2011 and 2012 fairly decreased. However, the sales for 2010 recorded a higher score than 2009’s. This can be attributed to many factors. In this breakdown, the 2009 sales assume a 100% mark, using it as a benchmark to calculate the deviations in percentages for the various years. The performance of sales in the respective years affects the realized profits. In 2010, profits went up as compared to 2009. This exclusive performance as compared to 2011 and 2012 respectively, can be attributed to the increase in sales, cost of goods sold, operating income and expenses directly linked to sales. On 2010, the concession sale recorded an 8% increase from 2009 and remained persistent to the year 2011. In 2012, it gained another 4 % increase. This means that Myer increased its sales by allowing their goods and services to be sold under contract or license by other businesses, not related to the chain of stores, in the geographical area (Bell, 1990). It is astonishing that 2010, which recorded higher sales revenue in 2010 as compared to 2011 and 2012, realized the lowest profits. This performance can be attributed to the following factors; in the same year, the sale revenue realized under customer loyalty program was an increases figure of 12% from 2009. This figure does not contribute in determining the profitability of the business as it was deferred to the next financial year. The operating revenues in 2010 are much lower as compared to 2011